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About the Role

We are seeking a Partner Marketing Manager to drive growth in partner-sourced clients, pipeline, and revenue. This role involves building the partner marketing strategy, developing go-to-market plans, and creating demand generation campaigns with strategic partners. You will manage budgets, report on ROI, and equip sales teams with necessary tools and insights.

Responsibilities

Establish the partner marketing measurement framework within your first 90 days, including funnel mechanics, attribution definitions, dashboards and performance baselines.
Grow partner-sourced clients, qualified pipeline and revenue against targets.
Improve the cost per SQL, cost per acquired client, and LTV: CAC ratio from partner channels.
Increase the proportion of signed partners that become active, productive and repeatable sources of customer acquisition.
Create a clear test-and-learn roadmap that identifies which partner types, propositions and activation tactics deliver the strongest commercial return.
Build the partner marketing strategy, operating model and roadmap along with the Partnerships, Product marketing and Growth marketing teams.
Develop joint go-to-market and activation plans for strategic partners.
Work across functions to develop propositions, activation kits, landing pages, email journeys, webinars, events, case studies and sales materials partners need to generate demand.
Design referral, cross-sell, post-incorporation and lifecycle campaigns across relevant customer journeys with Growth and Lifecycle Marketing.
Manage MDF and campaign budgets, build business cases, and report clearly on spend, pipeline, revenue and ROI.
Equip Sales teams with the messaging, tools and performance insights needed to activate and leverage partner offers effectively.
Translate partner feedback and performance data into improvements to propositions, campaigns and the wider partner programme.

Requirements

6-8 years of B2B marketing experience, including substantial hands-on experience in partner, channel or alliance marketing.
Direct ownership of partner or channel marketing programmes, with evidence of building or scaling the motion rather than only supporting individual campaigns.
A track record of partner programmes that delivered measurable pipeline, revenue, customer acquisition or product adoption.
Strong integrated campaign skills across digital, content, lifecycle, events and sales enablement, with the willingness to execute as well as set direction.
Experience defining funnel metrics, building attribution or reporting, and using performance data to make commercial decisions.
Experience managing partner stakeholders, cross-functional teams, campaign budgets and MDF end to end.
Fintech, SaaS, financial services or SMB experience is preferred.
Experience across Singapore, Hong Kong or other international markets is an advantage.

Skills

Partner marketing
Channel marketing
Alliance marketing
Integrated campaign management
Digital marketing
Content marketing
Lifecycle marketing
Event marketing
Sales enablement
Funnel metrics definition
Attribution modeling
Performance reporting
Data analysis
Budget management
Stakeholder management
Cross-functional collaboration

Location

Worldwide

Work Type

Hybrid working arrangement

Experience Level

6-8 years of B2B marketing experience

Benefits

Multi-cultural environment
Learning opportunities and mentorship
Agile working model focused on goals and performance
Hybrid working arrangement
Office laptop and other equipment provided

About the Company

We're Osome - an international fintech startup making the lives of entrepreneurs easier.
We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them.
We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.
We’re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide.
As we continue to scale, we’re looking for more bright minds who are excited to make a real impact by solving complex problems.

Equal Opportunity

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters.
Everyone who applies will receive fair consideration for employment.
We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
We want to ensure that we represent the diversity of talent in the society we live in today.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.