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About the Role
This role focuses on the conception, implementation, and control of Search Engine Advertising (SEA) campaigns for an e-commerce client, including campaign structure setup, keyword development, ad text formulation, and reporting.
Responsibilities
- Conceive, implement, and control Search Engine Advertising (SEA) campaigns for an e-commerce client.
- Build appropriate SEA campaign structures, develop keywords, formulate ad texts, and create reports.
- Continuously and proactively optimize campaigns towards client goals.
- Advise clients and develop campaigns to increase revenue and optimize ROI.
- Create and present campaign evaluations/analyses and strategic recommendations for existing and new clients.
- Monitor the market, pursue professional development, and develop innovative campaign concepts.
Requirements
- Minimum of 2 years of professional experience in Search Engine Advertising (SEA) or Performance Marketing with a clear focus on Google Shopping, Commerce, and Retail.
- Enjoy working with numbers and possess good technical understanding of online tools.
- Enjoy analytical tasks, developing ad texts, and keyword campaigns.
- Are committed, communicative, and team-oriented with a high degree of initiative, organizational skills, and commitment.
- Enjoy personal and telephone contact with clients.
- Proficient in English and MS Office.
- Have high standards for work quality, a high degree of service orientation, and maintain composure and humor in hectic times.
- Actively use AI-powered tools in daily work and identify potential for more efficient, smarter, and innovative processes.
Skills
- Search Engine Advertising (SEA)
- Performance Marketing
- Google Shopping
- Commerce
- Retail
- Keyword Development
- Ad Text Formulation
- Reporting
- Campaign Optimization
- ROI Optimization
- MS Office
- AI-powered tools
Location
- Selected locations worldwide
Work Type
- Hybrid work model
- Flexible working hours
- Work from selected locations worldwide (up to six weeks per year abroad)
Experience Level
- Minimum of 2 years of professional experience
Benefits
- Continuous professional development via digital learning platform
- Individual career paths with clear development and advancement prospects
- Access to national and international talent and development programs
- Regular feedback and transparent performance development
- Personal support through mentoring program
- Access to modern AI tools for efficient, data-driven, and innovative work
- Practical training and learning opportunities in AI and digital innovations
- Opportunity to actively shape new technologies and integrate them into daily work
- Flexible work from selected locations worldwide
- Up to six weeks per year working abroad
- Hybrid work model
- Flexible working hours
- Childcare support
- Subsidy for Deutschlandticket
- Fair compensation for overtime
- 30 vacation days plus additional special leave days
- Diverse sports and health offerings, including cooperation with Urban Sports Club
- Support for mental health through Mental Health Program
- Security and support in challenging life situations through Working with Cancer Policy
- Active engagement for Diversity, Equity & Inclusion
- Opportunity to take responsibility in Sustainability Squad
- Opportunities to get involved in social projects and create social added value
- Welcome Week for a successful start
- Personal support through Buddy Program
- Structured onboarding for a successful start
About the Company
- Publicis Media is the world's second-largest media agency network and part of the French communications group Publicis Groupe.
- As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, managing and continuously developing client business in strategic communication consulting in over 100 countries.
- Additionally, central specialist teams at Publicis Media support the agencies' clients in the areas of Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.