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About the Role
The Associate Market Development Manager for Biosciences is responsible for implementing Go-to-Market and demand generation plans for a consumables' portfolio within the Molecular Biology business unit. This role involves leading the development and execution of regional marketing plans to support the Bioscience sales team in a fast-paced market.
Responsibilities
- Partner with cross-functional teams to develop tactical action plans that drive growth in key channels and customer segments.
- Develop and drive messaging and tools that communicate the value proposition to customers through multiple channels including sales teams, digital marketing, and distribution.
- Achieve sales and market goals for your portfolio.
- Perform and present detailed analyses & routine reports of business performance.
- Provide Voice-of-Customer and Voice-of-Sales feedback to optimize product positioning and strategy.
Requirements
- Bachelor’s degree in a life science or related field with 2+ years’ experience in a marketing role.
- Master’s degree in life sciences or experience in molecular biology labs, applications, or related-marketing role; MBA in marketing or business.
- Understands the customer value proposition and has experience in demand/lead generation strategies.
- Understands marketing planning and strategy; is familiar with life science research markets and competitors.
- Collaborates to work on problems of routine to diverse scope; influences cross-functional peer groups without direct authority; and identifies problems, answers questions, and gains participation of others to implement efficient solutions in a fast-paced, matrixed environment.
- Has technical knowledge in molecular biology.
- Applies strong analytical skills to interpret business problems and identifies business needs from data.
- Provides strategic and tactical direction and expertise to the broader marketing team.
- Communicates to business partners with regularly oral and written messages updating key business metrics, successes, failures, standard methodologies, etc. to optimize strategies and tactics and achieve targets.
- Proactively and productively participates in cross-functional teams to achieve goals of the company, our customers, and our colleagues.
Skills
- Marketing
- Demand generation
- Go-to-Market strategy
- Molecular Biology
- Analytical skills
- Communication
Location
- Office
Work Type
- Onsite
- Standard (Mon-Fri)
Experience Level
- 2+ years’ experience in a marketing role
Education Level
- Bachelor’s degree in a life science or related field
- Master’s degree in life sciences
- MBA in marketing or business
About the Company
- As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
- Our global team of colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com.
Equal Opportunity
- Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status