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About the Role
The Global Media Manager is responsible for developing and executing global media strategies across a portfolio of brands, ensuring media investments align with business objectives and drive measurable growth. This role serves as a key strategic partner to Global Marketing, Digital, Influencer, PR, Ecommerce, and Brand teams, helping to maximize media effectiveness, consumer engagement, and return on investment across global and local markets. The position manages critical relationships with media agencies, digital platforms, analytics teams, and performance marketing partners to deliver innovative, best-in-class media solutions and ensure strong execution.
Responsibilities
- Develop and implement the Global Media strategy across all platforms and designated brands.
- Support Global Marketing teams to scale worldwide investments for strategic planning and, where relevant, challenge market discrepancies.
- Collaborate internally with Brand Marketing teams to ensure Media is a contributor to brand growth and ROI.
- Oversee DTC brands Kylie Cosmetics & Philosophy, collaborating with key global and local stakeholders to ensure local market strategies and plans align with global guidelines.
- Contribute to first-to-market innovation opportunities across digital partners.
- Be responsible for owning key relationships across Analytics Excellence & Performance.
- Accountable for delivering against business goals and objectives, ensuring the best possible ROI.
- Continually communicate and evaluate progress against key metrics while identifying opportunities to optimize performance.
- Support the Global Media team in tracking worldwide media plans and investments, conducting strategic assessments and identifying discrepancies where relevant.
- Manage media investment budgets across luxury American heritage brands and deliver investment recap reporting.
- Partner with the Data Analytics team to ensure the quality of competitive spend reporting and support data QA and evaluation processes utilizing internal tools and dashboards.
- Develop and execute ongoing media, competitive, and performance presentations for brands and leadership teams, providing reporting and education.
- Develop global post-campaign analyses to support 360° Global Marketing, Digital, Influencer Marketing, and PR teams.
- Collaborate closely with the Consumer Market Insights team to understand audiences and evaluate campaign performance through Share of Market (SOM) trends.
- Be responsible for owning key relationships across all media sectors and key digital partners.
- Maintain strong relationships and collaboration with the Media Agency of Record and digital performance agencies for DTC brands.
- Serve as the global relationship lead for the performance media agency across DTC brands, working closely with DTC Media and Procurement to drive agency partnership, performance, and strategic alignment.
- Collaborate closely with Influencer and Digital Marketing teams on the development and execution of paid, owned and earned communication strategies.
- Oversee governance of global media planning tools and resources for American brands and ensure local market compliance.
- Lead community best-practice sessions to drive knowledge sharing, capability building, and adoption of media excellence standards across markets.
- Collaborate with key centralized functions including Marketing, Digital, PR/Influencer, and Ecommerce to ensure alignment and integrated execution across initiatives.
Requirements
- 4-year Undergraduate Degree in Marketing, Media or Related Field
- 7+ years in media with agency background and significant time spent in media strategy across all media channels (but especially CTV and Digital)
- Managed media budgets across multiple brands/sub-brands, client or agency side
- Strong knowledge of digital media landscape and current/emerging platforms & technologies
- Substantial experience with digital media strategy and activation to build synergies with Ecom and Eretail teams
- Skilled with numbers including Microsoft Excel expertise and analytical mindset
- Global and beauty experience appreciated
- Strong interpersonal, negotiation and communication skills, ability to present to leadership
- Track record of creating and executing a Global Media strategy answering business objectives
- Strong understanding of the KPIs to optimize media performance
- Experience coordinating across cross-functional teams
- Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
- Experience in a dynamic, matrix organization
- Experience in growing strong partnerships with key digital players
- Active learner who is willing to experiment and be open minded to new ideas and technology
- Experience developing and delivering presentations to various audience levels within an organization
Skills
- Strategic planning
- Visionary
- Facilitation
- Problem solving
- Decision making
- Analytical
- Quantitative
- Organizational
- Detail-oriented
- Hands on
- Work-flow structuring
- Time-management
- Monitoring
- Account administration
- Multi-tasking
- Motivating
- Communication
- Objectivity
- Integrity
- Dependability
- Initiative
- Tenacity
- Autonomy
- Collaboration
- Confidence with humility
- Energetic & passion
- Business savvy
- Intelligence
- Flexibility
- Sensitivity
- Microsoft Suite
- PowerPoint
- Excel
- Google Ads
- Business Ad Managers (Facebook Manager, DV360)
- DoubleVerify
- Media Syndicated Services (Kantar, Nielsen, Pathmatics, MRI/TGI)
- Creativity
- Innovation
- Originality
- Intuition
- Curiosity
Location
- New York, NY
Work Type
- Omni-working (up to 50% remote)
Experience Level
- 7+ years
Education Level
- 4-year Undergraduate Degree in Marketing, Media or Related Field
Salary/Compensations
- $ (95-115k)
Benefits
- Genuine opportunity to make an impact
- Work in a diverse environment
- Team of professionals who are passionate about the work they do
- Option to work up to 50% of your month remotely
About the Company
- Coty is looking for smart leaders who are tenacious, passionate, and fearlessly kind.
- Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
- Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
Equal Opportunity
- We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law.
- Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.
- EOE Minorities/Females/Protected Veterans/Disabled.