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About the Role
We are seeking a Lifecycle & Retention eCommerce Manager to own the customer journey across our Shopify website, email, SMS, and ad landing pages. This role is responsible for the technical upkeep of our e-commerce site and the strategy of how our website, email, SMS, and paid campaigns drive engagement, conversion, and retention.
Responsibilities
- Own day-to-day management of our Shopify site, including uploading and updating new products, managing collections, and maintaining accurate product/content pages.
- Handle technical updates and troubleshooting to keep the site running smoothly (theme edits, app integrations, page builds).
- Build and maintain landing pages that support paid ad campaigns, in close collaboration with the Paid Ads Manager.
- Monitor site performance and conversion metrics, identifying and implementing improvements on an ongoing basis.
- Plan, build, and execute the email marketing calendar, including campaigns, promotions, and automated flows.
- Segment and target audiences to improve relevance, engagement, and revenue per email.
- Continuously test and optimize subject lines, content, timing, and flows based on performance data.
- Develop and manage the SMS marketing program, including campaigns and automated flows.
- Ensure SMS and email work together as a cohesive lifecycle strategy.
- Grow and maintain a healthy, compliant SMS subscriber list.
- Optimize product, collection, and content pages for both traditional SEO and AI-driven search/discovery (AIO) to improve organic visibility.
- Monitor how our site and products surface in search engines and AI-powered tools, and adjust content/structure accordingly.
- Ensure site structure, metadata, and content are optimized for both crawlability and clear, machine-readable answers.
- Keep up with evolving SEO and AIO best practices, testing and iterating based on performance data.
- Collaborate with the content and paid ads teams to align organic and paid search strategies.
- Take a strategic view of how website, email, SMS, and paid ads connect — mapping and improving the end-to-end customer journey.
- Partner with the Paid Ads Manager to ensure landing pages, offers, and messaging are aligned with campaign goals.
- Identify opportunities to improve customer retention, repeat purchase rate, and lifetime value through lifecycle touchpoints.
- Report on key performance metrics across channels and translate data into actionable recommendations.
Requirements
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.
- 3+ years of experience in lifecycle marketing, e-commerce, or digital marketing, with hands-on Shopify experience required.
- Ability to balance hands-on execution with big-picture strategic thinking.
- Strong attention to detail and a proactive, ownership-driven approach to problem-solving.
- Excellent written and verbal communication skills, with the ability to collaborate cross-functionally.
- Comfortable working across both the front-end and back-end of a website, with a deep understanding of the Shopify ecosystem, apps, and integrations.
- At ease in email marketing platforms (e.g., Klaviyo), including designing and executing campaigns, with experience in SMS marketing tools.
- Experience building landing pages for paid advertising campaigns.
- Comfortable with numbers, analytics, and attribution modeling to inform decisions, and driven by metrics, growth, and continuous performance improvement.
- Comfortable moving fast in a high-growth, fast-paced environment.
- A self-starter who stays on top of new digital marketing and AI/search trends.
- Passionate about health and wellness, and motivated by helping people live healthier lives.
Skills
- Shopify
- Email Marketing Platforms (e.g., Klaviyo)
- SMS Marketing Tools
- Landing Page Development
- Analytics
- Attribution Modeling
- SEO
- AIO (AI-driven Optimization)
Location
- Vancouver, Canada
Work Type
- Full-time
Experience Level
- 3+ years
Education Level
- Bachelor's degree in Marketing, Business, Digital Marketing, or related field, or equivalent experience
Benefits
- Access to an on-site RHN
- Guided meditation classes
- Professional development funding
- Fitness reimbursements
- Maternity leave top-up
- Regular team socials and health events
- Employee product discounts
About the Company
- Organika is a premium natural health company from Vancouver, Canada, obsessed with helping people live healthier for over 35 years.
- We are award-winning innovators committed to offering the highest-quality standards and putting customers first.
- We are on an ambitious journey to become the most trusted consumer health brand in Canada that represents on a global scale.
- We are a certified Great Place to Work® and Diversity, Equity & Inclusion Workplace™.
- We have a team representing more than 70 nationalities and speaking over 25 languages.
Equal Opportunity
- Diversity, Equity & Inclusion Workplace™