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About the Role
Kensington is seeking a CRM Email Specialist to join their Marketing team to support the execution and optimization of lifecycle marketing campaigns. This role involves building, QA'ing, and deploying high-volume email communications to support lead generation, repeat bookings, reactivation, cross-sell, and customer loyalty. The specialist will work within HubSpot to manage campaigns from brief to deployment, identify automation opportunities, and improve reporting efficiency.
Responsibilities
- Build, schedule, QA, and deploy B2C and B2B email campaigns through HubSpot.
- Own email production from brief through deployment, coordinating timelines.
- Build emails using established templates and modular components.
- Complete comprehensive pre-send QA, including links, tagging, personalization, audience selection, and rendering.
- Manage multiple concurrent campaigns with accuracy and attention to detail.
- Support the execution and optimization of automated lifecycle journeys.
- Leverage customer behavior and attributes for targeted communications.
- Build and maintain audience segments and campaign workflows within the CRM.
- Identify opportunities to transition manual communications into automated journeys.
- Support A/B testing for campaign performance improvement.
- Monitor campaign performance across key metrics.
- Conduct post-campaign analysis and provide actionable recommendations.
- Document campaign learnings and apply insights to future communications.
- Identify opportunities to improve and automate reporting processes.
- Support the day-to-day management of HubSpot (templates, workflows, lists, execution).
- Maintain list hygiene and support email deliverability best practices.
- Ensure campaign execution and data handling align with privacy requirements.
- Partner with various teams (Lifecycle Marketing, Brand, Sales, etc.) to deliver campaigns.
- Communicate proactively with stakeholders and manage timelines.
Requirements
- 3–4+ years of hands-on experience in email marketing, CRM, or lifecycle marketing.
- Experience building, QA’ing, and deploying email campaigns within a CRM or email marketing platform.
- Experience supporting automated workflows, triggered communications, and lifecycle campaigns.
- Strong understanding of email campaign QA, including links, personalization, audience logic, and rendering.
- Experience analyzing email performance and using data for improvement.
- Familiarity with audience segmentation and personalization.
- Understanding of email deliverability, list hygiene, and data privacy regulations.
- Strong project management and organizational skills.
- Clear, proactive communication skills and ability to collaborate effectively.
- Exceptional attention to detail and a strong sense of ownership.
- Comfortable working in a fast-moving environment with evolving priorities.
Skills
- HubSpot
- Email Marketing
- CRM
- Lifecycle Marketing
- Campaign Execution
- Audience Segmentation
- Personalization
- A/B Testing
- Reporting
- Project Management
- Communication
- Attention to Detail
- HTML (basic troubleshooting is an asset)
- Salesforce Marketing Cloud (welcome)
- Adobe (welcome)
- Braze (welcome)
- Mailchimp (welcome)
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $75,000 to $80,000
Benefits
- Competitive compensation package
- Strong pay for performance rewards approach
- Opportunity to participate in incentive programs
- Compensation tied to business and individual performance
About the Company
- Kensington is at an exciting stage of growth for its lifecycle marketing program.
- Opportunity to work across multiple Kensington brands and customer journeys.
- Gain exposure to a broad range of marketing initiatives.
- Opportunity to make a visible impact by improving customer communications execution, measurement, and scaling.
Equal Opportunity
- Committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
- If accommodation is required due to a disability at any stage of the hiring process, advise when completing the application.