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About the Role
Roku is seeking an Advertising Marketing Coordinator to join the Demand Marketing team. This role blends hands-on content creation with social media management, analytics reporting, and cross-functional project coordination to bring Roku's advertising campaigns to life across owned channels. You will write, edit, and optimize content, manage the Roku Advertising LinkedIn presence, publish website content via HubSpot, and coordinate projects using Asana.
Responsibilities
- Write, edit, and proofread compelling copy across a range of formats and channels, including email newsletters and social media
- Identify data-driven opportunities to repurpose and refresh existing content into new formats to extend its reach and longevity
- Ideate visual assets, both static and video, optimized for social engagement and amplification
- Own the day-to-day management of the Roku Advertising LinkedIn page, including drafting, scheduling, and publishing posts
- Engage with the online community by monitoring comments, messages, and mentions, and respond in a timely, on-brand manner
- Track emerging platform trends, formats, and best practices, and recommend creative approaches to grow reach and engagement
- Report on social performance using analytics tools
- Update, format, tag, and publish content within HubSpot, ensuring every page is accurate, on-brand, and correctly structured before going live
- QA published content to identify and resolve broken links, formatting issues, and errors
- Partner with design, digital, and development teams to build and refine web pages and other digital assets
- Serve as the operational hub for content and campaign work, keeping projects moving from kickoff through publication
- Manage deadlines and task status in Asana and ensure deliverables are completed in a timely manner
- Coordinate deliverables across internal teams and communicate with external partners such as freelancers, vendors, and agencies
Requirements
- 1–3 years of experience in content marketing, social media management, or a related marketing coordination role
- Strong copywriting and proofreading skills, with the ability to adapt tone and voice across formats and channels
- Hands-on experience managing social media channels and content calendars
- Familiarity with CMS platforms and comfort publishing and quality-assuring web content
- Working knowledge of SEO fundamentals and analytics tools such as Google Analytics (GA4)
- Experience with project management tools such as Asana, Trello, or Monday.com and strong organizational and time-management skills
- Ability to use AI tools to expedite copywriting, brief development, and design mockup processes
- Excellent verbal and written communication skills
- Strong analytical and problem-solving skills
- Curiosity about content and campaign trends in the media and advertising industry
- Collaborative mindset with the ability to work cross-functionally across varying levels of the organization
- Proficiency in Microsoft Office Suite
Skills
- Content marketing
- Social media management
- Copywriting
- Proofreading
- Content calendars
- CMS platforms
- Web content publishing
- Web content quality assurance
- SEO fundamentals
- Google Analytics (GA4)
- Asana
- Trello
- Monday.com
- Organizational skills
- Time-management skills
- AI tools
- Verbal communication
- Written communication
- Analytical skills
- Problem-solving skills
- Microsoft Office Suite
Location
- New York City
Work Type
- Full-time
- Hybrid
Experience Level
- 1-3 years
Salary/Compensations
- $55,000 - $67,000 annually
Benefits
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Wellness benefits
- Paid time off
- Global access to mental health and financial wellness support and resources
- Statutory and voluntary benefits
- Healthcare (medical, dental, and vision)
- Accident
- Commuter
- Retirement options (401(k)/pension)
About the Company
- Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world.
- Roku pioneered streaming to the TV and connects consumers to content, enables publishers to build audiences, and provides advertisers unique capabilities.
- Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday, with flexible remote work on Fridays.
- Roku is a great place for people who want to work in a fast-paced environment focused on company success.
- Roku appreciates a sense of humor and believes a few talented individuals can achieve more than larger, less talented teams.
- Roku employees are independent thinkers with big ideas who act boldly, move fast, and accomplish extraordinary things through collaboration and trust.
- Roku's culture is built on being problem-solvers, with a pragmatic approach to innovation since 2002.
- Visit https://www.weareroku.com/factsheet to learn more about Roku, its global footprint, and growth.
Equal Opportunity
- Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law.
- If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.