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About the Role

Kensington is seeking a CRM Email Specialist to join their Marketing team. This role will support the execution and optimization of lifecycle marketing campaigns across Kensington Tours, Cruise, and UltraLuxe. You will be responsible for building, QA’ing, and deploying high-volume email communications to support lead generation, repeat bookings, reactivation, cross-sell, and customer loyalty. This is a hands-on position focused on bringing campaigns to life within HubSpot, managing audiences, executing automated workflows, and ensuring timely and accurate delivery.

Responsibilities

Build, schedule, QA, and deploy B2C and B2B email campaigns through HubSpot, including newsletters, promotions, webinars, event invitations, seasonal campaigns, and ongoing lifecycle communications.
Own email production from brief through deployment, coordinating timelines and ensuring campaigns move forward accurately and efficiently.
Build emails using established templates and modular components, incorporating approved creative, imagery, and copy.
Complete comprehensive pre-send QA, including links, tagging, personalization, audience selection, and desktop/mobile rendering.
Manage multiple concurrent campaigns while maintaining a high standard of accuracy and attention to detail.
Support the execution and ongoing optimization of automated lifecycle journeys designed to nurture leads, reactivate customers, and drive repeat bookings.
Leverage customer behavior, booking history, spend, destination interests, and other audience attributes to support targeted communications.
Build and maintain audience segments and campaign workflows within the CRM.
Help identify opportunities to transition manual or one-off communications into scalable automated journeys.
Support A/B testing across subject lines, send times, creative, and offers to improve campaign performance.
Monitor campaign performance across key metrics including opens, clicks, conversions, attribution, list growth, and unsubscribes.
Conduct post-campaign analysis and translate results into clear, actionable recommendations.
Document campaign learnings and apply insights to future communications.
Identify opportunities to improve and automate existing reporting processes.
Support the day-to-day management of HubSpot, including email templates, workflows, lists, and campaign execution.
Maintain strong list hygiene and support email deliverability best practices.
Ensure campaign execution and customer data handling align with applicable privacy and email marketing requirements.
Partner closely with Lifecycle Marketing, Brand, Integrated Marketing, Sales, Product, Operations, TripArc, and Analytics teams to deliver campaigns against shared business objectives.
Communicate proactively with stakeholders, manage timelines, and help keep projects moving in a fast-paced environment.

Requirements

3–4+ years of hands-on experience in email marketing, CRM, or lifecycle marketing.
Experience personally building, QA’ing, and deploying email campaigns within a CRM or email marketing platform.
Experience supporting automated workflows, triggered communications, and lifecycle campaigns.
Strong understanding of email campaign QA, including links, personalization, audience logic, and rendering across devices.
Experience analyzing email performance and using campaign data to identify opportunities for improvement.
Familiarity with audience segmentation and personalization; experience building segments is an asset.
Understanding of email deliverability, list hygiene, and applicable data privacy and email marketing regulations.
Strong project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
Clear, proactive communication skills and the ability to collaborate effectively across teams.
Exceptional attention to detail and a strong sense of ownership and accountability.
Comfortable working in a fast-moving environment where priorities may evolve and team members roll up their sleeves to support shared goals.

Skills

HubSpot
Salesforce Marketing Cloud
Adobe
Braze
Mailchimp
HTML
Email Marketing
CRM
Lifecycle Marketing
Campaign Execution
Audience Segmentation
Personalization
A/B Testing
Reporting
Project Management
Collaboration
Attention to Detail

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

Mid-level

Salary/Compensations

$75,000 to $80,000

Benefits

Competitive compensation package
Strong pay for performance rewards approach
Opportunity to participate in incentive programs
Compensation tied to business and individual performance

About the Company

Kensington delivers the world’s most personal travel experiences, tailoring journeys with local private guides to ensure authentic experiences.
The company achieves this through its passionate people and deep destination knowledge, delivering remarkable experiences in over 120 countries.
Kensington operates across Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.
Kensington is at an exciting stage of growth for its lifecycle marketing program.

Equal Opportunity

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.
The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.