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About the Role

Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.

Responsibilities

Develop and execute marketing programs to promote the company's brand.
Perform lead generation.
Attend trade shows.
Create advertisements, webcasts, websites, and direct mail.
Identify media outlets for press releases and promotions.
Enforce brand marketing guidelines in trademarks, logos, and publications.
Develop and track budgets.
Measure success of various marketing campaigns.
Drive profitable sales, brand growth and loyalty for a number of business areas.
Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
Develop accountability structure for stakeholders.
Develop and execute brand management plans.
Create and enhance agency and partner relationships.
Leverage customer insight data to refine brand management.
Identify brand-building areas.
Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
Develop and implement media planning, buying, and innovation strategies.
Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
Help promote uniformity and consistency of brand.