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About the Role
This role supports category-led demand creation by driving the operational execution of marketing campaigns, content production, brand partnerships, and communications initiatives. You will ensure projects move efficiently from planning through delivery by managing workflows, timelines, approvals, and governance processes while partnering with agencies, creators, and cross-functional teams. You will help deliver high-quality, on-brand content that supports business objectives and enhances consumer engagement.
Responsibilities
- Establish the visual and verbal expression of campaigns, including the look, tone, feel, messaging, mood boards, visual references, and creative territories.
- Develop campaign concepts, shape narratives, write copy, create social assets, build storyboards, and recommend content formats and production techniques.
- Provide creative direction across video, social, digital, eCommerce, media, and campaign assets, ensuring the work is distinctive, relevant, and aligned with brand standards.
- Identify social trends, cultural conversations, emerging formats, and platform behaviors that can inspire timely brand content.
- Build content calendars and roadmaps based on campaign plans, media needs, cultural opportunities, and business priorities.
- Partner across internal teams and agencies to deliver connected creative across consumer touchpoints.
- Support organic and paid social execution, including publishing, community engagement, social listening, optimization, and reporting.
- Guide influencer, creator, talent, licensing, and brand partnerships from briefing and selection through content delivery and measurement.
- Present and advocate for creative recommendations, respond to stakeholder feedback, and apply campaign results and consumer response to future work.
- Serve as the primary day to day contact for assigned creative, social, production, media, and account agency partners.
- Manage scopes, schedules, budgets, approvals, contracts, usage rights, assets, and final delivery.
- Anticipate risks, resolve issues, and create clarity across teams to keep complex projects moving forward.
- Communicate project status, creative recommendations, financial considerations, risks, and results to stakeholders and leadership.
- Ensure all work meets brand, legal, governance, platform, confidentiality, and contractual requirements.
Requirements
- Bachelor's degree required.
- 5+ years of experience in design, copywriting, art direction, content creation, creative marketing, integrated marketing, or a related field, with demonstrated experience operating at the level of a Senior Designer, Senior Copywriter, Senior Content Creative, Marketing Manager, Associate Creative Director, or equivalent role.
- Portfolio demonstrating strong design fundamentals, strategic thinking, and multi-channel execution.
- Strong account leadership, communication, presentation, and project management skills, including the ability to manage feedback, align stakeholders, and build trusted relationships.
- Direct experience creating, editing, uploading, scheduling, publishing, and managing content within Instagram, TikTok, Facebook, YouTube, and YouTube Studio, along with a strong understanding of organic and paid social practices.
- Experience managing integrated campaigns, agencies, production partners, budgets, timelines, cross functional teams, partner agreements, and usage rights.
- Working familiarity with Adobe Creative Cloud, particularly Photoshop, Illustrator, Premiere Pro, Acrobat, or Adobe Express, with the ability to review, adapt, or make light edits to creative assets.
- Proficiency with Microsoft 365 applications, including Word, PowerPoint, Excel, Outlook, Teams, and SharePoint.
- Experience using generative AI tools for creative ideation, copy development, visual exploration, research, content adaptation, and workflow efficiency.
- Experience managing budgets, reporting processes, governance requirements, and compliance standards.
Skills
- Design
- Copywriting
- Art Direction
- Content Creation
- Creative Marketing
- Integrated Marketing
- Account Leadership
- Communication
- Presentation
- Project Management
- Social Media Content Management (Instagram, TikTok, Facebook, YouTube)
- Organic and Paid Social Practices
- Integrated Campaign Management
- Agency Management
- Production Partner Management
- Budget Management
- Timeline Management
- Cross-functional Team Collaboration
- Partner Agreement Management
- Usage Rights Management
- Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, Acrobat, Adobe Express)
- Microsoft 365 (Word, PowerPoint, Excel, Outlook, Teams, SharePoint)
- Generative AI Tools for Creative Ideation
- Budget Management
- Reporting Processes
- Governance Requirements
- Compliance Standards
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years of experience
Education Level
- Bachelor's degree
Salary/Compensations
- $109,000-$159,000
Benefits
- Comprehensive healthcare plans
- Wellness incentive program
- Mental wellbeing support
- Fitness reimbursement
- Bonus incentive opportunity
- Matching 401(k)
- Stock purchase plan
- Career development opportunities
- Employee resource groups
- On-demand learning
- Tuition reimbursement
- Paid-time off
- Parental leave
- Flexible work-schedules
- Volunteer opportunities
About the Company
- At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.
- Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.
Equal Opportunity
- Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.