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About the Role
The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses fundamental in opportunity identification and prioritization for the Specialty Business Unit (SBU). This role requires a strategic, inquisitive mindset and keen business acumen to develop analytics and connect outputs to business decisions, interacting with sales, marketing, and other key teams.
Responsibilities
- Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics.
- Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results.
- Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams.
- Create succinct story boards to communicate data learnings influencing business decisions.
- Continuously identify opportunities to bring outside-in thinking and increase efficiencies through process and analytics automation.
- Partner with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics.
- Use analytical tools (SAS, R, Python, or similar) to complete analyses including targeting for marketing, customer segmentation, and segment profiling analytics.
Requirements
- Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics.
- Experience with analytical (Python, Python, SQL etc.) & visualization tools (Thoughtspot, PowerBI, Tableau etc.).
- Experience leading analytical workstreams or projects with cross‑functional stakeholders.
- M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related.
- A minimum of 4 years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred.
- Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma.
- Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.).
- Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics.
- Experience in commercial analytics focused on biologics and or oncology.
- Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization.
Skills
- Customer Insights
- Data to Insights
- Digital Fluency
- Influencing Without Authority
- Market Knowledge
- Scientific Literacy
Experience Level
- 4 years of experience
Education Level
- Bachelor's degree
- M.Sc
Benefits
- Comprehensive benefits program
About the Company
- GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together.
- Aim to positively impact the health of 2.5 billion people by the end of the decade.
- Focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases.
- Culture of being ambitious for patients, accountable for impact and doing the right thing.
Equal Opportunity
- GSK is an Equal Opportunity Employer.
- All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.