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About the Role
BAM is seeking a highly organized and audience-obsessed Manager of Relationship Marketing & Analytics, passionate about customer engagement, loyalty, lifecycle marketing, and data-driven decision making. This role is central to our marketing strategy and supports the execution of customer marketing initiatives designed to increase audience engagement, retention, frequency, and lifetime value. The manager will partner with internal marketing and technology teams to help deliver meaningful experiences across owned channels. We are looking for an inquisitive, detail-oriented individual who thinks logically, thrives in a fast-paced environment, and is obsessed with understanding our audience.
Responsibilities
- Build and manage audience segments and campaign lists to support relationship marketing efforts, including direct mail, email, and paid media.
- Build, QA, and deploy email campaigns in Prospect2, ensuring accuracy before deployment.
- Support the Associate Director, Relationship Marketing & Analytics with planning and execution of institutional email campaigns.
- Deliver high-quality, accurate, and on-time email campaigns.
- Identify testing opportunities and coordinate with the broader CRM team to execute selected tests.
- Learn CRM best practices and act as a spokesperson with partners to ensure implementation.
- Assist the broader CRM team with the deployment of strategic initiatives, including A/B testing, segmentation logic, and onboarding new platform features.
- Partner with marketing and creative teams to ensure audience-facing communications align with best practices.
- Maintain documentation to support ongoing CRM operations.
- Support the Associate Director, Relationship Marketing & Analytics with data analysis that informs key marketing decisions.
- Assist the Associate Director, Relationship Marketing & Analytics in researching audience needs, motivations, and behaviors through data analysis, surveys, and other methods.
- Work with the Associate Director, Relationship Marketing & Analytics to formalize Marketing Division KPIs, track results against projections, and prepare statistics for leadership reports, board meetings, and other purposes.
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field a plus.
- Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development, preferably within a nonprofit arts or cultural organization.
- Proficient in CRM and ticketing/database systems—experience with Tessitura and Prospect2 highly preferred.
- Strong analytical skills and proficiency with Microsoft Excel and other business intelligence/data visualization tools.
- Proficient with SQL, data segmentation and A/B testing.
- Excellent project management skills; capable of juggling multiple priorities, campaigns, and deadlines in a fast-paced environment.
- Strong verbal and written communication skills; capable of presenting findings and recommendations to non-technical stakeholders.
- A customer-focused mindset with the ability to advocate for audience needs through data-driven strategies.
- Experience tracking marketing performance and optimizing campaigns based on measurable outcomes.
- Passion for the performing arts and alignment with BAM’s mission.
- Demonstrated commitment to anti-oppression.
- Committed to supporting and advancing a diverse team.
- Experience in DEI concepts, programs, and initiatives.
- Strong interest in working at a performing arts organization.
- Extremely organized.
- Self-motivated.
- Excellent attention to detail.
- Strong problem-solving skills in live event environments.
- Ability to work under a deadline.
- Ability to multi-task.
- Calm and solution-oriented under pressure.
- Employees must meet all of the following criteria to be considered for an interview: Completed at least 1 year of continuous, active service in current position. (Positions excluded include, but are not limited to, temporary assignments, and probationary employees): Meet the experience and skills requirements as outlined in the job post; Be employed in the current position for at least one year: Performed in a satisfactory manner without any corrective actions in the last 12 months.
Skills
- Relationship Marketing
- Customer Engagement
- Loyalty Marketing
- Lifecycle Marketing
- Data-Driven Decision Making
- Audience Segmentation
- Campaign Management
- Direct Mail
- Email Marketing
- Paid Media
- Email Campaign Deployment
- CRM Best Practices
- A/B Testing
- Data Analysis
- SQL
- Microsoft Excel
- Business Intelligence Tools
- Data Visualization Tools
- Project Management
- Verbal Communication
- Written Communication
- Customer-Focused Mindset
- Marketing Performance Tracking
- Campaign Optimization
- DEI Concepts
Location
- Brooklyn, NY
Work Type
- Full-Time
- Onsite (3+ days)
- Occasional flexibility to work remotely
Experience Level
- 3-4 years of progressive experience
Education Level
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field a plus
Salary/Compensations
- $80,000.00 - $80,000.00
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Retirement plan opportunities (401(k) and pension)
- Access to BAM's programming
About the Company
- Brooklyn Academy of Music (BAM) is a multi-disciplinary arts center located in Brooklyn, New York.
- For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas—engaging both global and local communities.
- With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.
Equal Opportunity
- Brooklyn Academy of Music is an Equal Opportunity Employer.
- BAM recognizes that historic institutional practices lead to a non-inclusive environment and is working to address diversity and inclusion in all forms.
- Individuals in BAM are experiencing their own pace during this process, which is not uncommon when addressing power and privilege.
- The Marketing division supports and continues to take part in this process.