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About the Role
Shepherd is seeking a Growth Lead to build and own the growth engine for brokers, focusing on paid media, account-based marketing, broker lifecycle management, and automation. This role is crucial for proving the thesis that a growth motion resembling an AI company's can succeed in the digitally underdeveloped commercial insurance market.
Responsibilities
- Own paid media & ABM: Run paid programs end-to-end, including audience strategy, channel mix, budgets, creative, testing, and performance, with a heavy focus on ABM campaigns.
- Build outbound and lifecycle infrastructure: Design and implement broker lifecycle journeys, signal-based triggers, intelligent sequences, and orchestration to ensure timely and relevant communication.
- Improve conversion across the funnel: Build and iterate on landing pages, forms, and website flows; own experimentation and CRO.
- Stand up GEO / AI search: Implement structured data, schema markup, and entity infrastructure for improved search visibility.
- Implement marketing automation & attribution: Select and wire the marketing technology stack, and build dashboards to track performance.
- Produce performance creative: Create assets such as self-recorded explainers, product demos, landing pages, and ad creative.
- Increase experimentation velocity: Continuously test audiences, offers, creative, landing pages, and channels, and translate results into actionable insights.
Requirements
- 4+ years of experience blending growth marketing, demand generation, and technical execution at a fast-moving B2B or consumer technology company.
- Extremely knowledgeable about AI and LLMs.
- High agency and technically hands-on, with a bias toward action and shipping weekly.
- Committed to delivering high-quality, end-to-end systems.
- Enjoys tackling large, complex problems and sees challenges as opportunities for growth.
- Experienced in running growth programs at scale and building attribution models.
- Comfortable turning rough ideas into usable content and directing creative production.
- Bonus: experience in insurtech, fintech, or vertical SaaS.
- Extra bonus: experience inside an AI-native company and a clear understanding of AI-native growth strategies.
Skills
- Paid media
- Account-Based Marketing (ABM)
- Broker lifecycle management
- Marketing automation
- Attribution modeling
- Website experimentation
- Conversion Rate Optimization (CRO)
- GEO/SEO
- AI-search entity infrastructure
- Content creation
- Social media marketing
- Tool building
Location
- SF
- NYC
- Dallas-Fort Worth
- Chicago
- LA
Work Type
- Full-time
- Hybrid
Experience Level
- 4+ years
Benefits
- Premium Healthcare (100% contribution to health, dental, and vision)
- Fertility benefits and family building support
- Unlimited PTO
- Daily lunches, dinners, and snacks
- Professional Development (access to premium coaching, including leadership development)
- Competitive 401(k) Plan
- Dog-friendly office
About the Company
- Shepherd is a technology-driven Managing General Underwriter (MGU) transforming commercial Property & Casualty insurance for high-hazard industries.
- Our mission is to make risk frictionless for the builders and operators shaping the physical world, protecting progress from concept through construction and into decades of operation.
- We're building the fastest, smartest commercial risk platform where underwriting expertise, data, and automation work together.
- Shepherd raised a $42M Series B in March 2026, bringing total funding to over $60M, led by Intact Private Capital.
- Investors include Intact Private Capital, Costanoa Ventures, Spark Capital, Susa Ventures, and Y Combinator.
- We are a team of technologists and insurance enthusiasts bridging the two worlds.