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About the Role
Drive marketing activities across the customer lifecycle, product portfolio, segment, and channel.
Responsibilities
- Gather and synthesize market insights and company objectives.
- Understand and define the target audience and its preferences, needs, and challenges.
- Build relevant programs to develop new opportunities to expand SAP market share or reach new audiences.
- Translate strategy and business objectives into effective marketing plans, programs, and tactics.
- Develop, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention.
- Manage development and independently deliver integrated customer experiences through digital or physical channels.
- Align with business stakeholders in clearly defined projects to ensure successful marketing program orchestration and execution.
- Plan and develop comprehensive plans to leverage different routes to market to optimize program impact and reach.
- Guide others and advise execution teams on configuration, execution, and best practices.
- Advise on or manage the execution of planned programs within financial guidelines, including budget management and reporting.
Requirements
- Bachelor’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation.
- Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study and five (5) years of experience in the job offered or related occupation.
- Experience must include five (5) years involving Strategic Marketing Planning.
- Experience must include five (5) years involving Integrated Campaign Development (Digital, Social, Events, PR) including budget responsibility.
- Experience must include five (5) years involving Brand Positioning and Messaging Strategy.
- Experience must include five (5) years involving Start-up incubation, SAP processes for new product launches.
- Experience must include five (5) years involving Sales Enablement & Go-to-Market Content.
- Experience must include five (5) years involving Understanding of Software and Technology Industry including Enterprise Software and SaaS.
- Experience must include one (1) year involving Customer Engagements and Content Development for Industry Experience Centers and Demos.
- Experience must include one (1) year involving Digital Transformation and Customer Co-Innovation Projects for Retail and Consumer Industry.
Skills
- Strategic Marketing Planning
- Integrated Campaign Development (Digital, Social, Events, PR)
- Brand Positioning and Messaging Strategy
- Start-up incubation
- SAP processes for new product launches
- Sales Enablement & Go-to-Market Content
- Understanding of Software and Technology Industry including Enterprise Software and SaaS
- Customer Engagements and Content Development for Industry Experience Centers and Demos
- Digital Transformation
- Customer Co-Innovation Projects for Retail and Consumer Industry
Location
- New York, NY
Work Type
- Hybrid work model
- Regular Full Time
Experience Level
- T4PF-3
- Seven (7) years of progressive post-baccalaureate experience
- Five (5) years of experience
Education Level
- Bachelor’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study
- Master’s degree or foreign equivalent in Business Administration, Marketing, Public Relations, or a related field of study
Salary/Compensations
- $202,540 - $344,400
- $247,000 - $420,000
Benefits
- Constant learning
- skill growth
- great benefits
- SAP North America Benefits
About the Company
- We help the world run better
- At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you.
- We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next.
- The work is challenging – but it matters.
- You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.
- We win with inclusion
- SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best.
- At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
- We ultimately believe in unleashing all talent and creating a better world.
Equal Opportunity
- SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities.
- Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.