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About the Role
As a Senior Paid Social Consultant, you will be responsible for the holistic paid social media management of our largest accounts. You will plan and manage campaigns, combining platform expertise, consumer insights, and current social trends to create impactful strategies that make brands relevant and achieve measurable results.
Responsibilities
- Plan and manage paid social campaigns from branding to direct response.
- Provide strategic consulting to clients and develop campaign concepts.
- Drive the adoption of new advertising formats and beta programs using appropriate tools.
- Operate campaigns, monitor performance, and ensure continuous optimization.
- Analyze campaign results, prepare reports, and derive clear recommendations for action.
- Analyze target audiences, platform dynamics, and current social and consumer trends, translating insights into data-driven recommendations.
- Utilize platforms such as TikTok, Instagram, YouTube, Pinterest, Snapchat, and Reddit, while keeping an eye on new and emerging platforms and ad formats.
- Identify new potentials using rapid test-and-learn approaches, question existing procedures, and continuously develop campaigns.
- Confidently present strategies, campaign results, and innovations internally and externally.
- Engage with platforms, service providers, and other stakeholders on an equal footing.
- Participate in interdepartmental projects and actively shape the future, including pitches, strategic topic development, and product creation.
- Collaborate with media, content, influencer, creative, and marketing teams to effectively integrate insights from various disciplines.
- Share knowledge within the team and support colleagues with onboarding and professional development.
Requirements
- Minimum of three years of relevant professional experience in paid social media, either agency or client-side.
- Experience in strategic and operational management of paid social campaigns.
- In-depth understanding of relevant social, creator, and community platforms.
- Interest in consumer behavior, cultural trends, and new developments in the social media landscape.
- Ability to analyze complex data and campaign results, deriving understandable insights and clear recommendations for clients.
- Creative thinking, willingness to look beyond the obvious, and comfort with analytical and technical challenges.
- Customer-centric approach with a good sense for client needs and goals, and the ability to advise them competently.
- Willingness to question the status quo, contribute own ideas, and enjoy testing new approaches, learning from them, and continuously optimizing them.
- Independent and structured work style, ability to maintain an overview in complex projects, and active participation in cross-functional collaboration.
- Proficiency in English, both written and spoken.
- Excellent Microsoft Office skills, particularly Excel and PowerPoint.
Skills
- Paid Social Media Management
- Campaign Planning and Execution
- Strategic Consulting
- Platform Expertise (TikTok, Instagram, YouTube, Pinterest, Snapchat, Reddit)
- Consumer Insights Analysis
- Social Media Trend Analysis
- Data Analysis and Reporting
- Performance Optimization
- Stakeholder Management
- Cross-functional Collaboration
- Presentation Skills
- Test-and-Learn Methodologies
- Microsoft Excel
- Microsoft PowerPoint
Location
- Germany
Work Type
- Full-time
- Hybrid (up to 60% mobile working)
Experience Level
- Senior
Benefits
- Up to 60% mobile working
- Flexible overtime compensation model
- 32 vacation days
- Opportunity to work from abroad
- Offices in the city center
- Agency dogs
- Company bike program (Jobrad)
- Great events
- Professional development opportunities
- Training
- Responsibility
- Career advancement opportunities
About the Company
- OMD believes in big leaps, not small steps, with over 100 offices in 74 countries.
- As part of Omnicom Media Group, OMD is driven by a relentless pursuit of innovation and does not settle for the status quo.
- OMD is the largest media agency in the world.
- In Germany, OMD is the most creative media agency with the most awards.
- The company focuses on creating new impulses and brand experiences that touch people and make brands desirable.
- OMD operates with New Work principles, balancing work and private life.
Equal Opportunity
- All are welcome regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, or sexual orientation.
- We believe in a culture of knowledge sharing and mutual respect based on the well-being of each individual in the team.
- We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, or sexual orientation.