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About the Role
As a Team Lead Paid Social, you will be responsible for the professional and disciplinary leadership of a five-person Social Activation team. You will develop your team members, shape the strategic and operational support of our clients together with them, and drive innovative, data-based Paid Social solutions.
Responsibilities
- Lead and develop team members professionally and personally, creating clear responsibilities and fostering an open feedback and learning culture.
- Ensure Consumer Insights, Social Trends, Creator Culture, and Platform Expertise are translated into effective strategies and campaigns.
- Identify new potentials on established and emerging social platforms, question existing approaches, and empower your team to seize opportunities early.
- Develop data-driven strategies and clear recommendations that convince clients in direct contact and achieve measurable results.
- Promote rapid test-and-learn approaches and ensure that campaign insights are systematically used to continuously improve strategies, processes, and results.
- Manage budget and cost control for your area of responsibility and optimize process flows to increase efficiency.
- Confidently present strategies, plans, and innovations internally and externally.
- Collaborate with platform, service providers, and other stakeholders on an equal footing.
- Steer collaboration with media, content, influencer, creative, and marketing teams, ensuring that different perspectives and expertise are effectively integrated.
- Participate in interdepartmental projects and actively shape the future, including pitches, strategic topic and product development, and a holistic view of social media with our owned and earned experts along the entire customer journey.
- Create an environment where your team takes responsibility, shares knowledge, uses feedback as an opportunity, and achieves success together.
Requirements
- Four to five years of solid professional experience in Paid Social on agency or client side.
- Previous experience in the professional or disciplinary leadership of individuals and teams.
- Experience in leading and strategically advising clients and managing complex Paid Social projects.
- Deep understanding of relevant social, creator, and community platforms.
- Interest in consumer behavior, cultural trends, and technological developments.
- Ability to analyze complex data, market information, and campaign results to derive clear strategic recommendations for brands and campaigns.
- Willingness to question the status quo, think from the consumer's perspective, and promote a culture of testing, learning, and continuous optimization.
- Creative mindset with a willingness to think outside the box, while also being comfortable with analytical, technical, or economic challenges.
- Ability to take responsibility, drive topics independently, and maintain a big-picture view even with complex challenges.
- Open and strong communication skills, ability to adapt to different needs of clients, team members, and partners, and inspire people for common goals.
- Proficiency in German and English, both written and spoken.
- Excellent Microsoft Office skills, especially Excel and PowerPoint.
Skills
- Paid Social
- Social Activation
- Team Leadership
- Strategic Planning
- Data Analysis
- Consumer Insights
- Social Trends
- Creator Culture
- Platform Expertise
- Budget Management
- Process Optimization
- Stakeholder Management
- Cross-functional Collaboration
- Microsoft Excel
- Microsoft PowerPoint
Location
- Germany
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-level
- Senior
Benefits
- Up to 60% mobile working
- Flexible overtime compensation model
- 32 vacation days
- Opportunity to work from abroad
- Offices in the city center
- Agency dogs
- Company bike
- Great events
About the Company
- OMD believes in big leaps, not small steps, with over 100 offices in 74 countries worldwide.
- As part of the Omnicom Media Group, we are not satisfied with the status quo and are driven by a relentless pursuit of innovation.
- We are the most creative media agency in Germany with the most awards.
- We aim to be better every day, creating new impulses and brand experiences that touch people and make brands desirable.
- We offer all development opportunities through further training, responsibility, and advancement opportunities.
Equal Opportunity
- Everyone is welcome - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, or sexual orientation.
- We believe in a culture of knowledge sharing and mutual respect, based on the well-being of each individual on the team.
- We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, or sexual orientation.