Technical Product Marketing Manager - EMEA at Bright Data | GB | Rezi

Technical Product Marketing Manager - EMEA at Bright Data

Technical Product Marketing Manager - EMEA

Bright Data · GB

3 weeks ago

Technical Product Marketing Manager - EMEA

Bright Data · GB

23 days ago
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About the Role

Own positioning, messaging, and go-to-market strategy for developer-facing products. Drive growth through orchestrated programs, motions, and campaigns across multiple channels, directly influencing revenue KPIs, product roadmap, and priorities. Requires hands-on testing and understanding of products from a user's perspective.

Responsibilities

  • Own strategic positioning and messaging for products, ensuring differentiation, technical accuracy, and consistency across channels to improve conversion and pipeline quality.
  • Lead go-to-market and launch strategy, planning, and execution, including commercial decisions on pricing, packaging, and promotions, aligning teams to drive pipeline and revenue.
  • Own market, customer, and competitive intelligence for the product domain, synthesizing insights to guide GTM strategy and inform roadmap, pricing, and positioning.
  • Contribute to strategy and execution for discoverability and selection by AI agents through documentation, content, and integrations.
  • Own sales enablement for products, providing customer-facing teams with necessary tools, content, and knowledge.
  • Write and own copy for all related marketing and GTM initiatives, including product pages, launch content, technical comparisons, and enablement materials.
  • Contribute to channel and campaign strategy, brand narrative, thought-leadership themes, and partner and ecosystem programs.

Requirements

  • 3+ years in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products.
  • Proven experience taking technical products to market and running cross-functional programs involving Product, Sales, Growth, and DevRel teams.
  • Technical fluency, understanding software development lifecycle, developer evaluation and adoption of tools, AI ecosystem, and the role of coding agents and modern coding environments.
  • Strong writing skills in English, clear, concise, and precise for both technical and business audiences.
  • Analytical mindset, comfortable with funnel metrics, adoption data, and win/loss analysis.
  • Hands-on development experience is a strong advantage.
  • Background in AI/ML data ecosystems (training data, RAG, agents, MCP) is a plus.
  • Experience with both self-serve (PLG) and enterprise sales motions is a plus.

Skills

  • Product Marketing
  • Technical Marketing
  • Go-to-Market Strategy
  • Positioning
  • Messaging
  • Market Intelligence
  • Sales Enablement
  • Copywriting
  • Cross-functional Collaboration
  • Technical Fluency
  • Analytical Skills
  • AI/ML Data Ecosystems
  • PLG
  • Enterprise Sales

Experience Level

  • 3+ years