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About the Role
Strategic Agency Sales 2 (SAS2) is a team within SmartNews's advertising business responsible for handling advertising agencies. This role as an Account Executive involves expanding mid-to-long-term relationships with assigned agencies and driving team sales. You will build trust with senior agency personnel and key stakeholders, create account plans, identify new opportunities, and drive projects involving internal and external parties to expand SmartNews Ads adoption and achieve sustained growth.
Responsibilities
- Develop account plans based on agency/key advertiser business challenges, KGI/KPIs, and transaction flows, leading quarterly and annual transaction expansion.
- Build relationships with senior agency personnel and decision-makers, proactively creating opportunities to expand existing budgets and acquire new ones.
- Define the value of SmartNews Ads within integrated media plans including Google, Meta, LINE, Yahoo!, etc., leading proposals that cover role definition, KPI design, and ROI.
- Structure challenges based on delivery performance, industry, and competitor trends, designing improvement strategies across operations, product, measurement, and creative (utilizing AI tools).
- Drive projects by engaging internal and external stakeholders, and formalize repeatable success patterns.
- Contribute to the overall improvement of the team's sales capabilities by sharing knowledge and expanding successful strategies beyond individual achievements.
Requirements
- Over 5 years of sales or account management experience in the digital advertising field.
- Experience in discovering customer challenges, proposing solutions, closing deals, and managing ongoing expansion at an advertising agency or media/platform company.
- Proven track record of independently planning and executing to achieve sales targets and KPIs while engaging multiple stakeholders.
- Ability to logically construct proposal narratives considering integrated marketing, media characteristics, and transaction flows.
- Ability to execute prioritization, project management, and relationship building at a high level, balancing customer success with company profitability.
- Ability to work at the Tokyo office at least 3 days per week.
Skills
- Sales experience targeting advertising agencies or negotiation experience with major agencies
- In-depth knowledge and practical experience with SmartNews Ads, display advertising, or performance-based advertising
- Cross-media proposal and operational knowledge including Google Ads, Meta, LINE, Yahoo!, etc.
- Project management experience for large and complex deals involving internal and external parties
- Experience contributing to team success through knowledge sharing and sales process improvement
Location
- Tokyo
Work Type
- Hybrid
Experience Level
- 5+ years
Benefits
- Annual health check-ups
- Applicable medical and social insurance as required by Japanese labor law
About the Company
- Founded on June 15, 2012, SmartNews, Inc. operates with the mission to 'Deliver high-quality information to people who need it worldwide.' We develop the news app 'SmartNews' in Japan and the US, boasting one of the largest user bases for a news app in Japan.
- Since late 2023, we launched our first subscription service, 'SmartNews+', and together with our subsidiary SlowNews, we are focused on delivering high-quality journalism and diverse content to as many users as possible.
- By continuously analyzing vast amounts of global information with our algorithms and leveraging strong partnerships with over 3,000 domestic and international media partners, we aim to effectively deliver quality information through a comfortable interface optimized for smart devices, thereby continuing to contribute to society.
- SmartNews has offices in Tokyo, Osaka (Kansai Office), Palo Alto, New York, and Singapore.
- We invite those who wish to join us as a global startup and help achieve our mission to apply.