Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Abby Health - Quality Care, 100% Online.'s job description. Free.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against Abby Health - Quality Care, 100% Online.'s job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Abby Health - Quality Care, 100% Online. — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at Abby Health - Quality Care, 100% Online. — free, in seconds.
About the Role
Own the link between patient data insights and messaging that drives action, focusing on re-engagement, rebooking, and accessing a fuller range of care for existing patients. This is a retention and expansion role with end-to-end ownership.
Responsibilities
- Analyze patient and clinical data to identify care trends, gaps, and cohort opportunities.
- Develop campaigns from concept to results, including messaging, creative direction, and calls to action.
- Manage EDM (Klaviyo), in-app, Meta, and Google Ads channels with a focus on spend efficiency.
- Implement rapid testing loops, report on performance, and iterate based on data.
- Collaborate with engineering, PR, and external agencies, representing marketing in cross-business decisions.
- Contribute to thought leadership and market for clinicians.
Requirements
- Marketing experience in data analysis and hands-on campaign execution.
- Proven ability to translate data into insights and insights into high-performing campaigns.
- Strong copywriting and messaging skills with a focus on effective calls to action.
- Hands-on experience with EDM, Google Ads, Meta, and in-app channels.
- Comfort with building testing frameworks and managing budgets against results.
- Experience creating assets from brand guidelines, templates, and AI tools.
- Experience managing creative agencies.
- Ability to own work end-to-end, navigate ambiguity, and support team members.
- Experience in healthcare, another regulated industry, or a high-growth consumer/tech environment is a plus.
Skills
- Data Analysis
- Campaign Execution
- Messaging
- Copywriting
- EDM (Klaviyo)
- Google Ads
- Meta Ads
- In-app Marketing
- Testing Frameworks
- Budget Management
- Creative Asset Development
- Agency Management
Location
- Sydney
Work Type
- Hybrid
- Full-time
Experience Level
- Marketing Manager
Salary/Compensations
- $110k - $130k
Benefits
- Hybrid working
- Access to a rare dataset
- ~$4m channel budget
- End-to-end ownership and strategy shaping
- Mission-led team
- Impact-focused investors
About the Company
- Operates one of Australia's highest-rated online-first clinics.
- Mission-driven team backed by patient, impact-focused investors.