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About the Role
We are seeking an experienced Digital Director to lead the creation and execution of digital media strategies for Publicis Media, focusing on a key client. This role involves integrating online and offline channels, implementing performance improvement cycles, and developing market-leading strategies while mentoring a team.
Responsibilities
- Manage a team of 3-6 people, responsible for their development and career growth.
- Create leading digital strategies and media plans that meet client objectives.
- Support pitches for organic and new business.
- Serve as a knowledge resource on digital media for clients and the team.
- Develop integrated media strategies in collaboration with the planning team.
- Present confidently to senior clients on media ecosystem developments.
- Localize global strategies for local clients and provide local insights.
- Build and maintain strong senior-level client relationships.
- Coordinate the team to create integrated media strategies.
- Collaborate with regional leads on client accounts.
- Manage global and regional requests.
- Implement global and regional tools, processes, and reporting requirements.
Requirements
- 9-10+ years of industry experience, varying based on practical skills, mature market experience, and education.
- Deep understanding of the Digital Media landscape, with a focus on the Japan market.
- Familiarity with key digital platforms (FB, Google, LINE, Yahoo, Twitter, Twitch, Snap, TikTok).
- Proficiency with key digital tools (DV360, Google Ads).
- Deep understanding of the Programmatic ecosystem and evolving data landscape (cookie-less world).
- Practical experience across multiple platforms and digital streams, with expertise in Programmatic and Social platforms.
- Ability to inspire teams and clients with digital knowledge and passion.
- Agility to move quickly and drive change.
- Ability to present to clients at all levels, as well as global and regional clients and internal stakeholders.
- Fluency in Japanese and business-level English proficiency.
- Demonstrates AI fluency, including leveraging AI tools, critically evaluating outputs, and applying ethical judgment.
Skills
- Digital Media Strategy
- Media Planning
- Client Relationship Management
- Team Leadership
- Programmatic Advertising
- Social Media Marketing
- Digital Platforms (FB, Google, LINE, Yahoo, Twitter, Twitch, Snap, TikTok)
- Digital Tools (DV360, Google Ads)
- Data Analysis
- AI Tools
Location
- Japan
Work Type
- Hybrid
- Flexible
Experience Level
- Experienced
Benefits
- Hybrid, flexible work style (3 days in office/client site).
- Extensive Learning & Development opportunities (15,000+ programs via Marcel Classes).
- Work Your World program (flexibility to work globally for up to six weeks annually).
- Culture of open feedback and continuous growth (Career Conversations, 360° Feedback).
- Comprehensive rewards offering.
- Employee Assistance Program (EAP).
- Well-being support.
- Access to Marcel (global AI platform).
- Wide range of leave policies.
- Employee communities and clubs.
About the Company
- Publicis Groupe is a global leader in marketing, communication, and digital business transformation, present in over 100 countries.
- Founded in Paris in 1926, it operates as a platform connecting talent to a global network of knowledge, people, and resources.
- It comprises over 90,000 professionals with expertise in data, technology, media, creativity, and business transformation.
Equal Opportunity
- Publicis Groupe is an equal opportunity employer and does not discriminate based on age, gender, gender identity, race, sexual orientation, nationality, religion, disability, or any other difference.
- Encourages applications from all qualified individuals and provides appropriate assistance for candidates needing adjustments during the recruitment process.