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About the Role
LawConnect is redefining how consumers access legal help by combining AI with a leading lawyer marketplace. Backed by a global legal tech company, we offer the stability of an established business with the speed and ambition of a well-funded startup. This role is crucial in driving growth and innovation within the legal industry.
Responsibilities
- Own the SEO & growth roadmap, identifying opportunities, assessing their value, prioritizing development, and overseeing execution.
- Drive growth initiatives for the self-serve consumer platform, addressing funnel drop-offs and optimizing acquisition channels.
- Manage and direct specialist agency partners to implement SEO strategies and drive results.
- Translate agency recommendations and data insights into actionable plans and prioritized backlogs.
- Collaborate with engineering and design teams to brief, develop, and ship growth initiatives.
- Conduct customer interviews and user session analysis to inform product development and roadmap decisions.
- Design and analyze experiments to measure the impact of growth initiatives and feed learnings back into prioritization.
- Develop and maintain a ranked backlog for the growth surface, defending prioritization with clear reasoning.
- Position the company for visibility in AI answer engines and generative search.
- Lead the experimentation program for conversion optimization on the rebuilt intake process.
- Explore and develop wider growth surfaces including landing pages, quality scores, lifecycle flows, and new channels.
Requirements
- Approximately 5+ years in growth product, product management, or growth marketing with a direct revenue or conversion target.
- Strong SEO experience with the ability to brief and challenge specialist agencies.
- A numbers-oriented or technical background (engineering, analytics, or quantitative discipline preferred).
- Proven track record of shipping products with engineering teams, including clear specifications and understanding of technical constraints.
- Experience building and defending a prioritized roadmap with a stated impact model.
- Direct experience with customer interviews and testing.
- Proficiency in Google Analytics 4 (GA4) and a BI tool, with the ability to build estimates from first principles.
- Understanding of two-sided marketplace dynamics, including supply constraints, liquidity, and matching.
- Experience in conversion optimization and experimentation.
- Familiarity with LLM or generative search visibility.
- Experience with consumer products involving high-consideration, emotionally loaded, infrequent decisions (e.g., legal, health, finance, insurance).
- Experience in early-stage or scale-up environments, comfortable with imperfect data and unfinished infrastructure.
Skills
- SEO
- Growth Marketing
- Product Management
- Roadmap Development
- Data Analysis
- Experimentation Design
- Customer Research
- Agency Management
- Technical Briefing
- Conversion Optimization
- Generative Search
- GA4
- BI Tools
Location
- Sydney
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
- Senior
Benefits
- Flexible working
- Additional time off
- Gym membership
- Access to LEAP Home (primary residence purchase support)
- Celebrations
- Socials
- Sports teams
- Access to sailing and yacht events
About the Company
- LawConnect redefines how consumers access legal help by combining AI with a leading lawyer marketplace.
- We are backed by one of the largest legal software companies globally, offering stability and resources.
- We operate with the speed and ambition of a well-funded startup, fostering innovation, experimentation, and rapid progress.
- Our environment is built for small teams with significant momentum and global ambition.
- We are committed to making legal help accessible to everyone.
- LawConnect is an inclusive, people-first company dedicated to breaking down institutional barriers.
- We solve real-world problems that support local law firms and the communities they serve.
Equal Opportunity
- If you meet some, but not all the requirements above, we encourage you to still submit your application.