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About the Role
The Supervisor, Activation is responsible for developing and leading the paid search, paid social, and programmatic media approach and executing these tactics via multiple search, social, and programmatic channels for Universal Pictures campaigns. This role involves guiding the team through campaign builds and post-analysis, evaluating vendors, managing internal/external timelines, and maintaining strong relationships with clients, leadership, and media partners.
Responsibilities
- Guide Performance team in the planning and execution of media strategies and recommendations for Universal campaigns.
- Oversee campaigns for all film titles across Performance vertical from initial build through post analysis.
- Responsible for team’s day-to-day maintenance of Performance plans for all film titles.
- Manage the team’s work within individual tactical documents (ie. Creative Deadlines, Plan Details, Inputs Tabs, Airtable).
- In-depth check for accuracy and quality assurance of all documents and executions pertaining to Performance.
- Provide evidence of rigorous evaluation of recommended vendors/tactics.
- Include commentary on cost analysis, performance benchmarks, audience reach/scale and capabilities of partners/platforms that are recommended as well as those considered, but not recommended.
- React to performance of media proactively and in real time.
- Minimize executional errors, including timely launches, campaign pacing and spending of campaign budgets.
- Communicate updates to AMD and Directors immediately.
- Manage internal timelines to meet external deadlines.
- Allocate adequate time for senior review and feedback of the team’s work prior to delivery to Universal.
- Participate in the creation and delivery of thought pieces (POVs).
- Attend and participate in Universal/agency meetings.
- Manage and maintain relationships with external partners (ie. media vendors).
- Understand the media landscape and meet with vendors to proactively keep abreast of trends.
- Support Universal email/phone communication as necessary and required.
- Effectively communicate with leadership team (AMD and up) and direct reports to maintain efficient workflow.
- Backup Activation Director and Activation planning team during periods of personal time off/open roles.
- Collaborate with other Managers/Supervisors to build holistic strategies and plans.
- Manage the day to day workload of planners and assistant.
- Provide constructive feedback to planner and assistant level team members in a timely manner.
- Effectively solve problems, escalating media or billing issues when necessary.
Requirements
- Hands-on experience planning, executing, and managing multi-channel biddable campaigns across Paid Social (Meta, TikTok, YouTube, Snap), Programmatic (The Trade Desk), and Paid Search (Google Ads).
- Knowledge of paid search, paid social, and programmatic platforms/DSPs (Google Ads, Facebook/Instagram, Snap, TikTok, YouTube, The Trade Desk).
- Minimum of 4-5 years of paid social, programmatic, and/or paid search experience in an agency environment.
- Proven experience managing and delegating workloads to direct reports (Planners and Assistants) and providing timely performance feedback.
- High confidence and professional demeanor when communicating and building relationships with clients in a fast-paced environment.
- Passion for and awareness of pop culture, entertainment, and current film landscape.
- Exceptional attention to detail, organizational skills, and QA standards.
- High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint, as well as workflow tools like Airtable.
Skills
- Paid Social
- Programmatic
- Paid Search
- Meta
- TikTok
- YouTube
- Snap
- The Trade Desk
- Google Ads
- Facebook/Instagram
- Microsoft Office
- Excel
- PowerPoint
- Airtable
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 4-5 years
Salary/Compensations
- $65,000—$115,000 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
- For more information, visit wppmedia.com.
- For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer and Promising Young Woman.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.