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About the Role

The Growth Marketing team is responsible for driving new subscriber acquisition and profitability for Disney+ and The Disney Bundle. This role will support how the global growth marketing team maximizes first-party data and audience strategies to drive subscriber growth and retention for our streaming business.

Responsibilities

• Oversee and optimize workflows for distributing first-party audiences to global marketing platforms using data management tools.
• Serve as subject matter expert on identity resolution frameworks and match rate optimization across paid media channels.
• Project manage and provide updates on critical audience initiatives.
• Regularly audit and update global and regional audience setups to comply with legal and data governance requirements.
• Collaborate with stakeholders to identify new audience segmentation use cases and coordinate data product requirements for paid media enablement.
• Analyze audience and campaign performance data to identify opportunities for improved segmentation, reach, and activation efficiency.
• Support the Senior Manager on projects related to future-proofing the Disney+ paid media martech stack.
• Support A/B testing, incrementality studies, and other performance measurement techniques to validate and evolve targeting tactics.
• Support the rollout of large-scale audience initiatives to improve audience targeting, frequency management, attribution, and media efficiency.
• Collaborate with Ad Sales and Partnership teams on audience overlap analyses and opportunities.
• Manage a team responsible for supporting the audience request queue, prioritizing workload, allocating resources, and overseeing execution of audience builds, activations, and troubleshooting.

Requirements

• 5+ years of experience developing, deploying, strategizing on, and enhancing audience data sets & associated identity signals at a brand or agency.
• Bachelor’s Degree, or equivalent experience.
• Strong background in Marketing and Advertising Technologies, including experience with tag managers, DMPs, and CDPs (Liveramp, Hightouch, mParticle, Adobe, etc.).
• Strong understanding of identity resolution strategies and frameworks, including the use of first-party and third-party identifiers for improved cross-device/environment audience recognition, targeting, and measurement.
• Substantial knowledge of the global data privacy, legal, and compliance landscape, with familiarity with Consent Management Platforms.
• Familiarity in managing a team or direct reports.
• Familiarity with paid media use cases for a subscription business (e.g., subscriber suppression, shared account engagement, upsell opportunities, reducing wasted media spend).
• Familiarity with lifecycle marketing (e.g., engagement, retention, churn reduction, winback strategies).
• Strong communication and cross-functional collaboration skills, with the ability to translate technical concepts for non-technical stakeholders.
• Detailed oriented with proven success in process development and execution.

Skills

• Audience Addressability
• Audience Enablement
• Identity Resolution
• Marketing Technology
• Customer Data Platform (CDP) Operations
• Data Onboarding
• Audience Strategy
• Paid Media Enablement
• AdTech
• MarTech
• Tag Managers
• DMPs
• First-party identifiers
• Third-party identifiers
• Data Privacy
• Legal and Compliance
• Consent Management Platforms
• Subscription Business Marketing
• Lifecycle Marketing
• Communication
• Cross-functional Collaboration
• Process Development

Location

• New York, NY, USA

Work Type

• Full time

Experience Level

• Manager

Education Level

• Bachelor's Degree or equivalent experience
• MBA preferred

Salary/Compensations

• $132,800 to $178,000

Benefits

• Medical benefits
• Financial benefits
• Other benefits
• Bonus
• Long-term incentive units

About the Company

• Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more.
• In select international markets, it also includes the general entertainment content brand, Star.
• The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content.
• With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios.
• Disney+ is available as a standalone streaming service and as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+.