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About the Role

Genesys is looking for a Customer Content Campaigns Senior Manager to turn customer stories and proof into integrated marketing campaigns that reach the right audiences, across the right channels, at the right moments. This role leads the activation and amplification strategy for customer stories and Orchestrators content, extending the reach of our strongest customer proof well beyond the original asset. It's a cross-functional role that works continuously with marketing teams to shape when, where and how customer stories show up. This person will also provide program management for major events and strategic moments, partnering with content owners to bring stories, speakers, content and experiences into one cohesive plan, and coordinating execution across teams. We're looking for a strategic marketer and strong program leader who knows how to turn great content into great campaigns, build influence without direct authority, and keep complex, high-visibility work on track.

Responsibilities

Turn customer stories into integrated campaigns
Set activation and amplification strategy for the customer story portfolio
Build integrated campaign plans that extend flagship customer stories across channels, audiences and formats, in partnership with the teams that own those channels
Recommend channel mix, sequencing and activation approach for each story based on audience and business opportunity, and align with channel owners on execution
Spot opportunities to connect customer stories to broader Genesys campaigns, launches, industry conversations and strategic priorities
Build repeatable campaign models and playbooks that increase the reach and lifespan of customer content
Maximize the value of customer proof
Develop approaches for turning individual customer stories into broader portfolios of campaign-ready content
Find opportunities to atomize and adapt customer proof into new formats, working with writers, designers and video partners to produce supporting assets
Match customer proof to priority audiences, industries, use cases, regions and strategic narratives
Resurface and reactivate existing customer content when it can support new campaigns or priorities
Partner with Sales, Customer Success and Marketing to increase awareness and use of customer proof across the business
Amplify Orchestrators content
Partner with Orchestrators content and marketing owners to build activation plans for priority content and initiatives
Extend Orchestrators stories, voices and expertise through relevant Genesys channels
Connect Orchestrators content to broader campaigns, events and customer moments where it can drive more reach
Represent Orchestrators priorities in cross-channel planning conversations with channel owners
Support customer content for major events and strategic moments
Provide program management to support the customer content workstream at major events and strategic moments, including Xperience
Partner with content owners and stakeholders to pull stories, speakers, video, digital content and other proof into one cohesive plan
Flag opportunities to extend content created for major moments into post-event campaigns and evergreen assets, in partnership with the teams that own that content
Drive cross-channel activation
Build strong, ongoing relationships with the teams that own timing and channel distribution, Digital, Social, Communications, Field Marketing, Events and Campaigns, to secure consistent placement for customer content
Maintain a shared view of upcoming customer stories and moments (e.g., an integrated content calendar) so channel owners can plan around them
Set up a simple intake and prioritization process so customer content reaches the right marketing partners at the right time
Equip channel teams with the assets and context they need to activate customer content well
Measure and optimize impact
Define KPIs for customer content campaigns — reach, engagement, amplification, reuse and field utilization
Track performance to see which stories, formats and activation strategies land best
Use performance data to refine channel mix, sequencing, formats and future strategy
Report on the reach and impact of customer proof beyond publication
Push measurement forward — from content output toward utilization and business impact

Requirements

Significant experience in B2B integrated marketing, content marketing, customer marketing, campaigns or a related field, ideally in enterprise tech or SaaS
Track record of turning content into integrated, multi-channel campaigns
Solid grasp of content activation, audience strategy, channel planning and campaign orchestration
Strong program management skills leading complex, cross-functional work with multiple workstreams, deadlines and senior stakeholders
Experience supporting major events, launches or high-visibility marketing moments
Sharp editorial and creative instincts, you see how one customer story becomes several strong marketing experiences
Experience working across digital, social, email, events and field channels, and building trust with the teams that run them
Analytical instincts, with experience using performance data to shape strategy
Strong communication and stakeholder skills, able to influence teams and leaders without direct authority
Comfort bringing structure to ambiguity and building new process
A collaborative mindset and a knack for connecting people, content and opportunities

Skills

AI-powered experience orchestration
Content activation
Audience strategy
Channel planning
Campaign orchestration
Program management
Stakeholder management
Data analysis
Content strategy
Marketing strategy

Location

Remote

Work Type

Full-time
Flexible work schedules
Work from home opportunities

Experience Level

Senior

Salary/Compensations

$104,500.00 - $183,700.00

Benefits

Medical, Dental, and Vision Insurance
Telehealth coverage
Flexible work schedules
Work from home opportunities
Development and career growth opportunities
Open Time Off
10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments

About the Company

Genesys helps organizations create better customer experiences through AI-powered experience orchestration.
Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
We help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.
AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences.
With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise.
As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces.

Equal Opportunity

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.