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About the Role

The Senior Brand Manager, Hematology will play a critical role in executing and shaping brand strategy for Jaypirca, supporting its current launch and future indication expansions. This role involves working closely with marketing leadership, cross-functional teams, and field partners to accelerate adoption and establish Lilly as a key hematology player.

Responsibilities

• Champion patient support program (PSP) enrollment to drive Jaypirca uptake and ensure a seamless patient experience.
• Execute upcoming CLL launches and launch meetings.
• Support the development and refinement of Jaypirca’s brand strategy across future indications (CLL and MCL).
• Translate customer, competitive, and market insights into strategies that enhance adoption and use.
• Lead omnichannel engagement planning and execution.
• Partner with Sales, Medical, Legal/Regulatory, Learning & Development, Digital, and Analytics teams to ensure smooth execution of brand initiatives.
• Collaborate across the hematology team to ensure integrated and coordinated experiences for internal partners and customers.
• Lead the development and execution of promotional tactics.
• Ensure creative and campaign assets align with Lilly/Jaypirca brand standards.
• Support reimbursement milestones and listing strategy communication.
• Ensure all tactics meet internal and external compliance requirements.
• Collaborate with Sales and Learning & Development to reinforce Lilly Selling Model and support in-market execution.
• Disseminate brand updates, gather field insights, and ensure alignment between the brand team and customer-facing teams.
• Provide clear, compliant brand pull-through guidance and support field learning workshops and training.
• Monitor KPIs, brand health metrics, campaign performance, and field feedback.
• Recommend optimization opportunities to strengthen impact, accelerate adoption, and refine the customer experience.

Requirements

• Bachelor’s degree in life sciences, business, marketing, or related field.
• 5+ years of experience in pharmaceutical marketing, brand management, or commercial roles.
• Proven ability to collaborate cross-functionally and influence without authority.
• Excellent interpersonal, written, and verbal communication skills.
• Strong strategic thinking and project management skills.
• Comfort operating in a fast-moving, highly dynamic market.
• Business acumen skills – budget management, strategic trade-offs, development and monitoring of lead metrics.

Skills

• Pharmaceutical marketing
• Brand management
• Commercial roles
• Cross-functional collaboration
• Influencing without authority
• Interpersonal communication
• Written communication
• Verbal communication
• Strategic thinking
• Project management
• Business acumen
• Budget management
• Omnichannel engagement planning
• Promotional tactics development
• Compliance management
• Field team support
• Performance monitoring
• Optimization recommendations
• Pharmaceutical product launch experience (asset)
• Hematology/oncology TA experience (asset)
• Bilingualism (asset)

Location

• Toronto, Ontario, Canada

Work Type

• Hybrid
• Full-time

Experience Level

• Senior

Education Level

• Bachelor's degree

Salary/Compensations

• $91,500 - $163,900

Benefits

• Participation in the Lilly Bonus Program
• Pension plan
• Vacation benefits
• Healthcare benefits
• Flexible benefits
• Life insurance
• Death benefits
• Time off and leave of absence benefits
• Well-being benefits (employee assistance program, fitness benefits, employee clubs and activities)

About the Company

• Lilly unites caring with discovery to help make life better for people around the world.
• Headquartered in Indianapolis, Indiana, Lilly has over 50,000 employees globally.
• Lilly employees take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support communities.
• Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce.

Equal Opportunity

• Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.