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About the Role
Serve as an internal subject matter expert responsible for paid media strategy, planning, and activation of media investment for Brand and assigned Lines of Businesses (LOB’s). Ensure media plans align with the overall marketing strategy and deliver on Brand objectives. Manage external Agency partners.
Responsibilities
- Collaborate with Brand Strategy, Advertising, Sponsorships, Social and Marketing & Analysis teams to develop integrated marketing campaigns.
- Support Brand, product and Sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms.
- Support in developing paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways.
- Support in evaluating research, develop points of view and craft paid media strategies and tactics to address business objectives.
- Support Brand and LOB (line of business) media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations.
- Manage paid media campaign budgets, including reconciliation and reporting.
- Develop solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas.
- Build strong agency partner and media vendor relationships.
- Track, benchmark and report on key performance metrics.
Requirements
- Bachelor’s Degree or Military Experience
- At least 1 year of experience in paid media, advertising or marketing
- Experience in managing paid media campaign budgets
- General understanding of media principles, planning and buying functions
- Experience with media tools including but not limited to MRI, Simmons, Scarborough, Nielsen, and comScore
- Experience in Credit Card, Bank or other Financial Services industries
- Strong communication and project prioritization skills
- Capital One will not sponsor a new applicant for employment authorization for this position.
Skills
- Paid media
- Advertising
- Marketing
- Media strategy
- Media planning
- Media activation
- Budget management
- Communication
- Project prioritization
Location
- Sales Territory
- McLean, VA
- Richmond, VA
- New York, NY
Work Type
- Full-time
Experience Level
- Associate
Education Level
- Bachelor's Degree
Salary/Compensations
- $74,200 - $84,700 for Associate, Brand in Sales Territory
- $81,700 - $93,300 for Associate, Brand in McLean, VA
- $74,200 - $84,700 for Associate, Brand in Richmond, VA
- $89,200 - $101,700 for Associate, Brand in New York, NY
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
- Eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
About the Company
- At Capital One, we think big and do big things. We were the first company to develop and offer mass customization and personalization of credit card products, and we have been innovating relentlessly ever since.
- Today we are a nationally recognized brand on a journey to redefine the banking industry through digital innovation.
- We are a passionate and entrepreneurial team that embraces bold ideas, fosters collaboration and delivers for our customers and each other.
- Capital One is committed to providing work-life balance, ongoing skills and leadership training, and giving you direct ownership for executing your ideas.
- The company is regularly recognized as a great place to work by groups like Fortune “Top Companies for Leaders” and Diversity Inc. “Top 50 Companies for Diversity.”
Equal Opportunity
- Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
- Capital One promotes a drug-free workplace.
- Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
- If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.