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About the Role

The CRM Midweight Designer is a versatile, creative role responsible for developing and executing compelling, high-performing communications across various platforms for The Sun, with a strong focus on CRM and email marketing. You will build visually engaging campaigns that reach millions of readers, requiring a solid understanding of design principles, brand guidelines, and responsive email design. This role involves curiosity about A/B testing and design performance, and leveraging WPP Open and Figma for seamless, multi-platform customer experiences.

Responsibilities

• Develop High-Quality Visual Designs: Create engaging, responsive email templates, CRM communications, digital ads, social media content, and video assets.
• Design and implement layouts that provide optimal viewing experiences across various devices, screen sizes, and email clients, incorporating multimedia elements.
• Ensure all designs adhere to brand guidelines, are optimized for different media channels, and meet strict technical specifications for email deliverability.
• Assist in the preparation and hand-off of design assets for final delivery, ensuring files are organised and production-ready.
• Contribute to brainstorming sessions and develop creative concepts that align with CRM goals, marketing objectives, and brand strategy.
• Translate strategic insights and CRM performance data into visually appealing ideas, demonstrating a growing understanding of The Sun’s audience and what drives their engagement.
• Collaborate with the marketing team to explore different visual styles and approaches to support A/B testing frameworks.
• Learn to leverage Figma's advanced features (e.g., auto-layout, components, variables, and plugins) to streamline workflows and improve team efficiency.
• Help maintain and scale our CRM Design System, ensuring all design assets and templates are well-organized, accessible, and consistently formatted in Figma.
• Collaborate cross-functionally to leverage the capabilities of WPP Open, ensuring its integration into our creative and CRM projects.
• Learn how to access and leverage audience data and insights from across the WPP network to inform design decisions.
• Utilize WPP's technology platforms and tools to streamline design workflows.
• Share learnings and email best practices with other WPP agencies to contribute to the overall design output of the network.
• Develop a strong understanding of The Sun brand, including its visual identity, tone of voice, and diverse target audiences.
• Ensure all designs maintain a consistent brand experience across all CRM touchpoints and digital channels.
• Contribute to the ongoing evolution of brand guidelines and visual standards.
• Collaborate closely with creatives, strategists, and account/campaign managers to bring ideas to life.
• Present your work with clarity, explaining the creative thinking behind your layouts, and show a willingness to learn from performance feedback.
• Manage your time effectively, work under tight editorial deadlines, and adapt quickly to changing project requirements.

Requirements

• A solid understanding of layout, typography, visual hierarchy, and color theory.
• A keen eye for detail, specifically regarding rendering issues across different email clients.
• A passion for design, technology, and a willingness to continuously learn.
• Good communication skills and the ability to collaborate effectively within a fast-paced team.
• Agency Experience: Experience as a designer within a creative, media, or CRM/digital agency.
• Strong Portfolio: A portfolio showcasing high-impact digital designs and responsive email/CRM campaigns that demonstrate excellent typographic and layout skills.
• Figma Proficiency: Strong proficiency in Figma, including experience designing with auto-layout, components, and utilising/contributing to design systems.
• Motion Design: Proficiency in Adobe After Effects for developing engaging motion design, GIFs, and animated email/social content is highly desirable.
• Email & CRM Tools: Familiarity with email design software or CRM platforms (e.g., Stripo, Adobe, Salesforce) is a strong plus.
• Technical Knowledge (Desirable): A basic understanding of HTML and CSS as they relate to responsive email design and rendering.
• WPP Ecosystem: Familiarity with the WPP Open ecosystem and its capabilities (or a strong willingness to learn).
• Ambitious: Eager to develop your CRM and digital design skills and contribute to client success.
• Independent: A resourceful and proactive problem-solver.
• Partnership: A collaborative team player who builds strong relationships.
• Positivity: An enthusiastic and detail-oriented individual who brings passion and precision to every project.

Skills

• Figma
• Adobe After Effects
• Email design software
• CRM platforms
• HTML
• CSS
• WPP Open ecosystem

Experience Level

• Midweight

About the Company

• Mosaic is a dynamic, integrated team dedicated to delivering innovative and effective solutions for News UK.
• We pride ourselves on our collaborative culture, our ability to leverage the full power of the WPP network, and our commitment to driving exceptional results for our clients.
• We are particularly focused on pushing the boundaries of design and leveraging automation to enhance efficiency and creative impact.