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About the Role

Reporting to the Growth Marketing Lead, you'll own the ideas behind Mother Root's paid creative: the insights, angles and hooks that make people stop scrolling and start sipping. You'll know our customer inside out. You'll read the reviews, mine the ad comments and watch the competition, then turn all of it into creative concepts and briefs that win in-feed across the UK and US. You won't own the testing roadmap or produce the ads yourself. You'll own the thinking that fits in the middle: what we say, who we say it to and why it'll work. Your job is to keep the creative engine fed with ideas grounded in real customer insight, so our ads perform without losing brand soul.

Responsibilities

Find the insight by immersing yourself in customer and audience research daily.
Build and maintain living personas of who buys Mother Root, why they switch, what holds them back and the language they use to describe it.
Map our category entry points, the moments, moods and occasions when people reach for a drink.
Spot the angles others miss and turn them into testable creative hypotheses.
Generate original concepts, hooks, angles and formats for Meta and YouTube ads.
Write sharp, insight-grounded briefs for creative partners.
Develop creative for every stage of the funnel, from awareness through to retention and reactivation.
Guide our creator and UGC pipeline, collaborating on scripts, shoot days and content capture.
Feed the creative testing roadmap with strong hypotheses.
Analyse creative performance to understand what's working and why.
Contribute to our library of creative insights, frameworks and playbooks.
Build AI into how the work gets done, using it to speed up research, synthesis and concepting.
Stay ahead of platform trends and formats on Meta, TikTok and YouTube.

Requirements

2 to 3 years' experience in creative strategy, performance creative or direct response marketing, ideally with a DTC or consumer brand (brand-side or agency).
Proven track record of briefing creative that performs.
Fluency in the language of paid social: hooks, angles, formats, iterations and metrics.
Hands-on experience briefing editors, creators or agency partners and seeing ideas through to live ads.
Analytical confidence: you can read the data yourself and know what it can't tell you.

Skills

AI
Meta
TikTok
YouTube

Location

Work Type

Hybrid working: 3 x a week in office & 2 from home
Work From Anywhere: Up to 2 weeks per year

Experience Level

2 to 3 years' experience

Benefits

Share Options Programme
Annual Leave: 25 days per year
Summer Hours: Early finish Fridays (June–August)
Pension: Up to 5% matched contribution
Cycle Scheme: Bike or Lime/Forest Pass
Personal Development: £300 annual allowance for approved training
Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
Annual Team Trip: Gastronomical & wellbeing-focused team away trip
Parental Leave: Competitive maternity/paternity package
Lots of free Mother Root

About the Company

Mother Root is the Ginger non-alcoholic aperitif, harnessing the power of apple cider vinegar to serve up a dose of good feelings.
Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature.
We're on an exciting growth journey, scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year-on-year growth already underway.
We're the UK's #1 selling non-alcoholic spirit and backed by three offers on BBC Dragons' Den.
We launched across the pond where we are picking up momentum.
With our small but mighty team, we're building one of the fastest-growing non-alcoholic brands on both sides of the Atlantic, online and in retail.
We were recently ranked #3 on 2026's FEBE Growth 100 list of fastest-growing UK businesses and #11 on 2026's Sunday Times 100 list of fastest-growing UK businesses.
We're bold, inclusive and ambitious.
We value creativity, curiosity and collaboration, and we believe work should be joyful, purposeful and full of flavour.