About the Role
We're hiring a commercially driven Growth Marketing Lead to own audience acquisition and growth across paid media, SEO, and CRO. This role requires strategic thinking and hands-on execution, with the opportunity to build something significant and have a direct impact on business outcomes.
Responsibilities
- Develop and own the growth marketing strategy across paid media, SEO, and CRO, focusing on customer acquisition and commercial targets.
- Build and manage a high-performing paid media program across search, social, and display, optimizing budgets and strategy.
- Own organic search performance, including technical SEO, ranking, and traffic growth, collaborating with the Content Marketing Manager.
- Lead the CRO program across key landing pages and conversion points, defining A/B testing priorities and feeding insights back into strategy.
- Analyze and present performance insights to support data-driven decision-making across the business.
- Manage the growth marketing budget with a focus on ROI, allocating spend and reporting to the Head of Marketing.
- Stay updated on growth marketing developments, bringing fresh thinking and testing new approaches.
- Collaborate with Content, Brand, Operations, and agency teams to drive results together.
Requirements
- 5+ years in performance marketing with paid media as the primary discipline.
- Hands-on experience across Google, Meta, and LinkedIn.
- Experience managing large budgets.
- Solid working knowledge of SEO strategy.
- Track record of running CRO programs that have delivered results.
- Hands-on experience with analytics and reporting tools, including Amplitude.
- Ability to interpret data, ask sharp questions, and translate insight into strategic action.
- Strong communication skills to clearly articulate performance, outcomes, and learnings.
- Strong relationship-building skills across content, design, product, and cross-functional partners.
- Experimental mindset, open to feedback, and eager to learn.
- Low ego, collaborative approach, and a positive, can-do attitude.
- Ability to create and maintain an inclusive environment where diverse views are welcomed.
Skills
- Paid Media
- SEO
- CRO
- Performance Marketing
- Budget Management
- Data Analysis
- Reporting
- A/B Testing
- Google Ads
- Meta Ads
- LinkedIn Ads
- Amplitude
- Communication
- Collaboration
- Growth Mindset
Experience Level
- 5+ years
About the Company
- World-leading media and entertainment business.
