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About the Role

Reviews.org is seeking a Marketing Manager to expand organic reach beyond search channels like video, email, and syndication, and to diversify revenue streams beyond the current model. This role involves leading a cross-functional team and developing a long-term roadmap for the brand, with the autonomy to test new channels and business models.

Responsibilities

Own audience growth beyond traditional SEO, building and scaling video, email, and syndication/distribution channels.
Accountable for the reach and traffic driven by non-SEO channels.
Own the exploration and build-out of new monetization paths for the brand.
Reduce reliance on any single revenue source and prove out alternative monetization strategies.
Set the long-term strategy for Reviews.org, including channel mix, campaigns, and priorities, in collaboration with the Managing Director.
Prioritize team's work against the established marketing roadmap.
Build and scale channels outside of SEO (video, email, syndication, content distribution) as durable, repeatable sources of organic traffic and audience growth.
Set baselines, targets, and a measurement cadence for each channel to ensure progress toward organic growth is visible and tied to business goals.
Partner with editorial and SEO teams so search and non-search channels reinforce each other.
Identify and test new revenue opportunities beyond the current model, including new partners, products, formats, or monetization mechanics.
Build the business case for new revenue streams by sizing the opportunity, defining success metrics, and engaging partners for validation.
Balance near-term revenue performance with the longer-term work of building new channels and revenue lines.
Report on the performance and forecast-versus-actual of new revenue initiatives, and make decisions on scaling, iterating, or sunsetting initiatives.
Lead a cross-functional marketing team, focusing on execution, growth, and development.
Develop new marketing channels from the ground up, including crafting strategic plans, gaining team and stakeholder support, and executing with a focus on iterative improvement.
Collaborate with product, compliance, and analytics teams to shepherd initiatives through production and ensure they align with business objectives.
Analyze market trends, customer behavior, and the competitive landscape to identify opportunities for organic reach and new revenue.
Set a standard of excellence for the team's output and proactively address roadblocks.
Operate with clear ownership of KPIs (organic expansion and revenue diversification) and apply judgment to achieve goals.
Build process and execute where none exists, as many channels and revenue lines are net-new.
Balance long-term strategic bets with near-term performance maintenance.
Test and learn quickly, prioritizing iterative improvement over perfect planning.

Requirements

5+ years of digital marketing experience, including experience building channels beyond paid/organic search (e.g., video, email, content syndication, distribution).
Track record of developing new marketing channels or revenue streams from the ground up.
Experience managing marketing teams and leading cross-functional collaborators.
Comfort owning KPIs: defining them, setting baselines and targets, and reporting progress.
Strong analytical skills and fluency with web analytics and competitive research tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz, or similar).
Experience with, or strong working knowledge of, revenue models beyond advertising (e.g., partnerships, lead generation, subscriptions, licensing).
Independent thinking and ability to work with minimal direction or supervision.
Excellent communication skills, with the ability to translate performance data into a story for executives and partners.

Skills

Digital Marketing
Organic Growth
Video Marketing
Email Marketing
Content Syndication
Content Distribution
Revenue Diversification
Marketing Roadmap Development
KPI Management
Web Analytics
Competitive Research
Partnership Development
Lead Generation
Subscription Models
Licensing Models
Team Leadership
Cross-functional Collaboration
Strategic Planning
Iterative Improvement
Data Analysis
Market Trend Analysis
Customer Behavior Analysis

Location

Remote
Salt Lake City, Utah (Hybrid)

Work Type

Remote-first
Hybrid

Experience Level

5+ years of digital marketing experience

Education Level

Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

Benefits

Low-cost, competitive health coverage (domestic partners included)
Employer-paid counseling services
401(k) matching after two months of employment
Employer matching starting at approximately 3% for 401(k)
Employer-paid Lifestyle Spending Stipends for physical, financial, and emotional wellbeing expenses
Competitive time-off balances that accrue weekly
2 weeks of paid parental leave during the first year
Up to 9 weeks of paid parental leave after one year of employment
Generous paid holidays
Additional flex holidays
Comprehensive life insurance (employer paid)
Life insurance coverage for dependents and spouses
Employee Resource Groups (ERGs)

About the Company

Clearlink has built a loyal audience by helping people cut through the noise on internet, TV, mobile, and home services.
Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration.
Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities.
Clearlink's mission is to strengthen its workforce to build brands that guide users and customers toward decisions that enhance their lives.
Clearlink encourages employees to 'Act as an Owner' – to voice thoughts, share innovative ideas, and authentically bring their whole selves to work.
Clearlink fosters a forward-thinking and inclusive community where expertise, background, and unique perspectives are valued.
Clearlink has partnered with The Period Project.
Clearlink was awarded the 2022 Shatter List.
Clearlink received the 2023 Women’s Leadership Institute Award.
Clearlink Values: Create Community, Learn & Grow, Embrace Opportunity, Act Like An Owner, Respect Every Person.

Equal Opportunity

Committed to accessibility, Clearlink encourages sharing accommodation needs during the application or employment process.
Clearlink is dedicated to providing the necessary support for success.