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About the Role

The Digital and Social Media Coordinator is responsible for executing the Mount Sinai Health System’s social media strategy across key channels, translating complex medical and research concepts into clear, compelling social media content to expand our digital audience and increase brand presence.

Responsibilities

• Conceptualize, write, and produce daily multi-platform content across primary channels for both the Mount Sinai Health System and the Icahn School of Medicine at Mount Sinai, translating complex clinical data, medical research breakthroughs, and academic achievements into accessible, engaging public health communications.
• Produce short-form vertical video content (e.g., Instagram Reels, TikTok, YouTube Shorts) highlighting patient stories, clinical innovations, student/faculty spotlights, and research milestones.
• Actively monitor brand mentions, patient inquiries, and trending medical/academic discussions to foster positive community engagement while strictly adhering to HIPAA and institutional privacy guidelines.
• Track, analyze, and report on key metrics across both health system and medical school channels to refine overall strategy.
• Utilize current social media best practices, platform feature updates, and modern workflow/AI tools (e.g., caption generation, asset optimization) to increase execution efficiency without sacrificing accuracy.
• Partner closely with internal communications, research teams, marketing, and academic departments to align social media campaigns with broader institutional goals.
• Perform other duties as assigned.

Requirements

• Strong written and verbal communication skills.
• Excellent project management and organizational skills.
• Knowledge of social media platforms, trends and best practices.
• Experience with social media management tools and analytic platforms.
• Ability to supervise and train employees, to include organizing, scheduling work assignments.
• Experience working with multiple stakeholders; client service oriented with ability to partner with stakeholders toward solutions.
• Collaborative, strong communicator and listener with sensitivity to multiple styles and perspectives; able to build and foster strong relationships with diverse constituencies.
• Ability to work independently, shift gears quickly when needed, and hit tight deadlines while valuing collaboration and working with others to accomplish goals.
• Creative thinker with experience in providing new and different ways to solve for problems and opportunities.
• Strong character, intelligence, integrity, common sense, and dedication to the mission of Mount Sinai Health System.

Skills

• Social media marketing
• Social media content production
• Graphic design
• Presentation design
• Analytics

Location

• Mount Sinai Hospital

Work Type

• Hybrid
• Full Time

Experience Level

• 2-3+ years’ experience

Education Level

• Bachelors degree or greater preferred, or combination of applicable experience and education

Salary/Compensations

• $58,661.00 - $81,675.00 Annually

About the Company

• The Mount Sinai Health System is committed to fostering an environment where everyone can contribute to excellence.
• We share a common dedication to delivering outstanding patient care.
• When you join us, you become part of Mount Sinai’s unparalleled legacy of achievement, education, and innovation as we work together to transform healthcare.
• We encourage all team members to actively participate in creating a culture that ensures fair access to opportunities, promotes inclusive practices, and supports the success of every individual.
• At Mount Sinai, our leaders are committed to fostering a workplace where all employees feel valued, respected, and empowered to grow.
• We strive to create an environment where collaboration, fairness, and continuous learning drive positive change, improving the well-being of our staff, patients, and organization.
• Our leaders are expected to challenge outdated practices, promote a culture of respect, and work toward meaningful improvements that enhance patient care and workplace experiences.
• We are dedicated to building a supportive and welcoming environment where everyone has the opportunity to thrive and advance professionally.
• Explore this opportunity and be part of the next chapter in our history.
• Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education.
• Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it.
• Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment.
• The Health System includes more than 9,000 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers.
• We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology.
• New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology.
• U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties.
• The Icahn School of Medicine at Mount Sinai is ranked No. 11 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges.
• Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

Equal Opportunity

• The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws.
• We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law.
• We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported.
• Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization.