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About the Role

The Director will lead a team in developing and executing innovative search and Commerce marketing solutions, including Amazon, Triad, and other Commerce channels. This role requires strategic client leadership, team management, and fostering strong client relationships.

Responsibilities

• Oversee project progress and ensure timely, efficient completion.
• Set strategic principles for client search initiatives.
• Develop action plans for campaign success measurement and optimization.
• Evaluate and recommend Commerce alliances and partners.
• Coordinate with digital planning and external agencies.
• Inform clients and agency counterparts about Commerce industry developments.
• Grow agency Commerce business through new business and organic growth.
• Stay updated on Commerce platforms, trends, and their integration with other media channels.
• Educate clients and inter-agency teams on Commerce, and develop intellectual capital.
• Foster an inspiring workplace culture.
• Allocate assignments to leverage individual skills and motivate team members.
• Encourage thorough evaluation of Commerce marketing strategies for competitive advantage.
• Develop direct reports through feedback and evaluations.
• Recruit and retain top search marketing talent.
• Master, identify, and communicate trends in Commerce and client industries.
• Stay updated on client initiatives and share relevant experiences.
• Define and evaluate client online competition.
• Establish appropriate account staffing, scope of services, and fee proposals.

Requirements

• 8+ years of progressive paid search experience, with several years in the Commerce space.
• In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms.
• Experience with organic and paid search.
• Experience applying search marketing to brand-building and direct response initiatives.
• Experience with Amazon AAP/Display is a plus.
• Strong command of search engine research and reporting resources.
• Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo, etc.
• Deep experience with at least one major bid management tool.
• Demonstrated leadership and management skills.
• Demonstrated business acumen and a track record of success in the media/marketing services profession.
• Solid interpersonal and teamwork abilities.
• Ability to lead new business development processes and win new clients.
• Ability to build and strengthen client relationships.
• Ability to maintain senior relationships with key industry partners and search engines.
• Proven account management experience in an agency environment.
• Experience managing campaigns across Commerce platforms such as Amazon (AMS), Criteo, or Triad.

Skills

• Commerce marketing
• Search marketing
• Amazon (AMS)
• Criteo
• Triad
• Organic search optimization
• Paid search optimization
• Amazon AAP/Display
• Search engine research
• Reporting
• Bid management tools
• Client relationship management
• New business development
• Team leadership
• Analytics

Location

• Remote

Work Type

• Full-time

Experience Level

• Director
• 8+ years of experience

Salary/Compensations

• USD $129,485.00 - USD $207,324.00/Annually

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

• Spark Foundry is a global media agency focused on driving higher engagement, affinity, and transactions for brands through media fundamentals and innovation.
• The agency combines a startup's agility with Publicis Media's strength, serving a diverse client roster.
• Spark Foundry fosters a diverse, inclusive culture with a bottom-up approach, attracting and retaining top talent.
• The company emphasizes professional and personal development, preparing employees for current challenges and future careers.
• Professionals at Spark Foundry come from various disciplines including data, analytics, content, strategy, finance, marketing, sociology, and psychology.

Equal Opportunity

• Publicis Groupe motto 'Viva La Différence' emphasizes diversity and inclusion, honoring all identities.
• The company is focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies.
• All information will be kept confidential according to EEO guidelines.