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About the Role
We are seeking a HubSpot Marketing Engineer to optimize our HubSpot ecosystem, focusing on marketing technology, automation, and data. This role involves building workflows, automation, integrations, reporting, and campaign infrastructure to drive lead generation, improve conversion rates, and support business growth. You will collaborate with various teams to create scalable solutions.
Responsibilities
- Own and continuously optimize the HubSpot platform across Marketing Hub and Sales Hub.
- Design and build workflows, automations, lead scoring, segmentation, and lifecycle journeys.
- Develop integrated campaigns to generate qualified leads and support revenue growth.
- Partner with Sales to improve lead handoff and increase MQL-to-SQL conversion.
- Lead data synchronization between HubSpot and other technology platforms with IT and Data teams.
- Build dashboards and reporting for marketing and sales performance visibility.
- Analyze campaign performance, identify opportunities, and optimize through testing and data.
- Ensure seamless integrations and high-quality CRM data with IT and Data teams.
- Recommend innovative ways to improve the marketing engine by staying updated on HubSpot capabilities.
Requirements
- 5+ years of hands-on HubSpot experience with Marketing Hub and Sales Hub.
- Experience building workflows, automation, reporting, segmentation, and CRM architecture.
- Strong understanding of lifecycle marketing, lead management, and revenue funnels.
- Excellent analytical skills with the ability to turn data into actionable business insights.
- Experience collaborating across Marketing, Sales, and technical teams.
- HubSpot certifications are considered an asset.
- Experience in B2B, professional services, staffing, or recruitment is an asset.
Skills
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Workflow automation
- Lead scoring
- Segmentation
- Lifecycle marketing
- Data synchronization
- CRM architecture
- Reporting and analytics
- Campaign development
- Lead management
- Revenue funnels
Location
- CANADA
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $115,000 to $130,000
Benefits
- Competitive salary
- Benefits starting on your first day
- 3 weeks of vacation
- 6 Flex Days
- Birthday off
- 5 paid volunteer days each year
- Career growth opportunities
- Ongoing learning, development, and training
About the Company
- S.i. Systems is Canada's largest professional staffing firm, connecting top talent with some of the country's most respected organizations.
- With offices across Canada and a growing presence in the U.S., we've built our reputation on innovation, strong relationships, and delivering exceptional results.
Equal Opportunity
- S.i. Systems is committed to creating an inclusive workplace.
- Accommodations are available throughout the recruitment process for candidates who require them.