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About the Role

As Marketing Executive/Manager for Japan, you will be responsible for delivering the brands' global strategic multi-channel marketing plan within the Japan market, with a strong focus on digital marketing and events. You will drive client acquisition, retention, and growth by executing campaigns that resonate locally while aligning with global brand standards. This is an individual contributor role where you will act as the local brand ambassador, bringing the Japan market to life while collaborating closely with global and regional teams.

Responsibilities

Align and execute global and local marketing strategies, plans and campaigns following brand guidelines
Manage social media platforms (LinkedIn) creating content strategy to drive followers, acquisition and engagement
Effectively manage digital and paid media campaigns with continuous testing, analyzing and reporting (supported by local agency)
Manage and execute events and exhibitions with strong post-event follow-up and reporting
Ensure global content is translated accurately, aligned to local nuance, and deployed into local digital channels
Work closely with PR and Communications Manager on press releases, award submissions and speaking opportunities
Assist with written content in Japanese for website, social media, and marketing materials
Provide regional insights and recommendations to improve marketing initiatives based on competitor and market trends
Monitor marketing budget, ensuring efficient use of resources and adherence to forecasts
Prepare and share monthly marketing performance reports with management
Be the local brand ambassador, sharing market nuances with global and regional leaders

Requirements

Bachelor's degree in Communication, Journalism, Marketing or Business
Proven track record in 360 marketing, lead generation and managing social media/web platforms (LinkedIn)
Fluent in English and Japanese (written and verbal) with strong translation skills
Strong analytical skills to interpret results, draw conclusions and provide recommendations
Experience working remotely with teams based across Asia
Self-motivated with ability to multitask, meet tight deadlines and work accurately in a fast-paced environment
High attention to detail with ability to analyze and report on ROI
Strong relationship-building and collaboration skills
Digital marketing and events management experience preferred
Proficient in Microsoft PowerPoint and Excel preferred

Skills

Digital Marketing
Events Management
Social Media Management
Content Strategy
Paid Media Campaigns
Data Analysis
Budget Management
Microsoft PowerPoint
Microsoft Excel

Location

Japan

Work Type

Remote
Onsite

Education Level

Bachelor's degree in Communication, Journalism, Marketing or Business

Benefits

Paid annual leave
Travel industry perks

About the Company

FCM combines cutting-edge technology with a people-centric mindset to transform clients' travel programmes.
FCM is globally & locally connected, fun & energetic, flexible, and a little unconventional.
FCM is an inclusive company that encourages employees to be themselves.
FCM believes in work-life balance with a 'No Leave = No Life' philosophy.
FCM celebrates wins at Buzz Nights and top performers attend the annual Global Gathering event.
FCM offers opportunities for career advancement locally or globally.
FCM is unconventional, always flexible, and globally connected.