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About the Role
In this role, you will lead the marketing and customer analytics strategy for Lieferando, our German market. You will focus on uncovering high-impact opportunities by analyzing campaign performance, customer behavior, and marketing mix models to optimize multi-million euro budgets. Your insights will directly shape how we maintain our market leadership and engage with millions of customers.
Responsibilities
- Shape the roadmap for Germany’s marketing analytics, creating data products that translate business needs into actionable solutions.
- Monitor customer dynamics and campaign impact using SQL, Python, and advanced analytics to guide "test and learn" marketing strategies.
- Present complex data insights and strategic recommendations to senior management to drive budget optimization and business growth.
- Act as a technical lead, coaching and mentoring other data professionals to cultivate a high-performing, agile environment.
- Partner with global and local teams to design metrics and build reporting suites using Tableau and Google BigQuery.
Requirements
- Demonstrated experience in e-commerce, platform, or consulting environments, with a track record of delivering recommendations to senior stakeholders.
- Significant experience in marketing analytics and measurement; familiarity with marketing mix modeling or attribution is highly preferred.
- Advanced skills in SQL and Python for data extraction and analysis, alongside expertise in visualization tools like Tableau or Power BI.
- Proven ability to translate ambiguous business questions into technical data roadmaps and persuasive, data-driven narratives.
- Practical experience applying causal inference or regression analysis to business problems, paired with professional fluency in English.
Skills
- SQL
- Python
- Tableau
- Google BigQuery
- Power BI
- Marketing Mix Modeling
- Attribution
- Causal Inference
- Regression Analysis
Location
- Berlin-Kreuzberg
Work Type
- Hybrid
- Permanent employment
Experience Level
- Senior
Salary/Compensations
- Competitive Compensation: A salary package that recognises your performance
Benefits
- Open feedback culture
- Regular performance reviews
- Three days per week in our Berlin-Kreuzberg office and two days working from home
- Urban Sports Club Membership
- Monthly travel allowance of €59
- €90 monthly Lieferando Pay credit
- Company pension scheme with a 20% employer contribution
- After-work drinks
- Regular team events
- Social engagement activities
- Summer and/or winter parties
About the Company
- Leading global online food delivery platform.
- Vision is to empower everyday convenience.
- Tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery, and convenience partners across the globe.
Equal Opportunity
- No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com.
- Committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.