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About the Role
The Senior Manager, Channel Expansion & Operations is responsible for shaping the future channel strategy for the Amex Business brand by identifying, testing, and scaling innovative ways to reach and engage business customers. This role will lead a strategic agenda to uncover new opportunities across emerging platforms, partnerships, and content experiences that drive incremental awareness and consideration while informing the long-term evolution of our brand marketing strategy. Working cross-functionally with Brand, Content, Media, Enterprise Marketing, and Digital teams, this leader will champion innovation, translate insights into actionable growth opportunities, and help build scalable approaches for expanding our marketing footprint. This role will also oversee operational excellence across Amex Business social channels, ensuring efficient processes, governance and best practices that enable high-quality execution and support continued channel growth.
Responsibilities
- Identify, test, and scale innovative ways to reach and engage business customers.
- Lead a strategic agenda to uncover new opportunities across emerging platforms, partnerships, and content experiences.
- Drive incremental awareness and consideration.
- Inform the long-term evolution of brand marketing strategy.
- Champion innovation and translate insights into actionable growth opportunities.
- Build scalable approaches for expanding marketing footprint.
- Oversee operational excellence across Amex Business social channels.
- Ensure efficient processes, governance, and best practices for high-quality execution.
- Support continued channel growth.
Requirements
- Experience shaping future channel strategy.
- Experience identifying, testing, and scaling innovative customer engagement methods.
- Experience uncovering opportunities across emerging platforms, partnerships, and content experiences.
- Experience working cross-functionally with Brand, Content, Media, Enterprise Marketing, and Digital teams.
- Experience translating insights into actionable growth opportunities.
- Experience building scalable approaches for marketing footprint expansion.
- Experience overseeing operational excellence, including processes, governance, and best practices.
- Experience enabling high-quality execution and supporting channel growth.
Skills
- Marketing Strategy
- Channel Expansion
- Operations Management
- Innovation
- Cross-functional Collaboration
- Brand Engagement
- Content Strategy
- Media Planning
- Digital Marketing
- Market Research
- Data Analysis
- Project Management
- Communication
Location
- Hybrid
- Onsite
- Virtual
Work Type
- Hybrid
- Onsite
- Virtual
Experience Level
- Senior Manager
Salary/Compensations
- Competitive base salaries
- Bonus incentives
Benefits
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes.
- The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers.
- Our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.
- We operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
- Team Amex offers powerful backing with comprehensive support for holistic well-being and opportunities to learn new skills, develop as a leader, and grow careers.
- At Amex, your voice and ideas matter, your work makes an impact, and together, you will help define the future of American Express.
Equal Opportunity
- American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
- American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
- For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
- US Job Seekers - Click to view the “Know Your Rights poster.