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About the Role

The District Manager provides strategic leadership and operational oversight for assigned retail stores, ensuring consistent execution of standards, driving operational excellence, and supporting store teams in achieving goals. This senior leadership role shapes a cohesive retail environment and contributes to long-term planning.

Responsibilities

• Oversee daily operations across all assigned Rochester market stores, ensuring consistent execution of organizational standards and operational excellence.
• Lead districtwide planning, prioritization, and coordination of initiatives that support sales growth, customer experience, and efficiency.
• Conduct regular store visits to assess performance, ensure compliance, and provide coaching and corrective guidance.
• Own district level financial results, including revenue, labor management, expense control, and profitability.
• Analyze financial and operational data to identify trends, risks, and opportunities; develop action plans with Store Team Leaders.
• Ensure all stores meet or exceed budget expectations through effective planning, forecasting, and resource allocation.
• Prepare required reports and conduct quarterly business reviews with senior leadership.
• Champion a districtwide culture of exceptional customer service and mission aligned engagement.
• Support Store Team Leaders in coaching teams on service expectations and customer interaction.
• Address escalated customer concerns professionally and ensure timely, satisfactory resolution.
• Represent Goodwill of the Finger Lakes in community partnerships and district level events.
• Collaborate with Store Team Leaders to execute district level sales, merchandising, and marketing strategies.
• Monitor performance of promotions and programs, ensuring consistent execution and identifying opportunities for improvement.
• Lead implementation of new programs, systems, and operational processes across the district.
• Identify operational gaps and partner with cross functional teams to improve efficiency, productivity, and consistency.
• Ensure all stores maintain a safe, clean, and organized environment for employees, customers, volunteers, and program participants.
• Hold Store Team Leaders accountable for enforcing safety practices and adhering to all policies, procedures, and regulatory requirements.
• Oversee districtwide safety training and ensure ongoing compliance.
• Monitor loss prevention trends and support stores in implementing corrective actions to reduce shrink and protect assets.
• Provide direct supervision to Store Team Leaders and indirect leadership to all store employees, volunteers, WEP workers, and program participants within the district.
• Ensure all team members understand and adhere to company policies, procedures, operational standards, and performance expectations.
• Establish clear daily, weekly, and monthly performance goals for each store and hold leaders accountable for achieving budgeted results.
• Delegate responsibilities effectively, prioritize district needs, and support Store Team Leaders in problem-solving and decision-making.
• Model Goodwill’s mission, values, honesty, and integrity, setting the standard for professional behavior, customer service, and workplace culture.
• Coach, mentor, and develop Store Team Leaders to strengthen leadership capability, operational performance, and readiness for advancement.
• Identify high potential employees and support succession planning to ensure leadership depth across all stores and build a strong talent pipeline.
• Conduct performance evaluations for Store Team Leaders and guide them in evaluating and developing their teams.
• Partner with Store Team Leads and People Resources to address performance concerns, support employee development, and administer disciplinary actions when necessary.
• Lead districtwide recruitment efforts to attract and hire strong, mission aligned store leadership and team members.
• Oversee onboarding and training programs to ensure new employees receive consistent, high-quality instruction and are set up for success.
• Conduct regular leadership meetings to keep teams informed, engaged, and aligned with organizational goals, initiatives, and expectations.
• Oversee workforce planning and scheduling across all assigned Rochester market stores to ensure optimal staffing levels that support business needs and customer demand.
• Monitor labor utilization and staffing effectiveness, ensuring alignment with budgeted labor targets and operational requirements.
• Support Store Team Leaders in building flexible, capable teams that can adapt to changing business needs.
• Foster a positive, inclusive, team-oriented culture across all stores, promoting collaboration, accountability, and continuous improvement.
• Reinforce Goodwill’s mission and values through daily interactions, leadership presence, and consistent communication.
• Ensure store environments support employee engagement, customer satisfaction, and community connection.
• Manage and control district level budgets, including labor, expenses, and revenue targets, ensuring financial accountability across all locations.
• Provide guidance to Store Team Leaders on financial decision-making, resource allocation, and operational efficiency.

Requirements

• Able to demonstrate proficiency in meeting competencies required for position.
• Able to perform each essential duty satisfactorily with or without reasonable accommodations.
• Able to read and write reports, compile data as needed.
• Communicates effectively with others and provides essential customer service duties either verbally or written, through paper and digital methods.
• Able to define problems, collect data, establish facts, and draw valid conclusions.
• Able to interpret instructions furnished in written, oral or diagram form.
• Regularly required to sit or stand for extended periods of time.
• Work in multiple locations each week.
• Work extensively with computers.
• Frequently lift and/or move up to 5 – 20 pounds.
• Needs to have reasonable mobility.
• Expected to report to multiple retail stores regularly throughout their week to connect and train store leadership and team members.
• May be expected to report to other locations outside of their assigned area periodically.

Skills

• Business acumen
• Strategic thinking
• Talent development
• Customer focus
• Operational expertise
• Advanced analytical skills
• Microsoft Word
• Microsoft Excel
• Microsoft Outlook

Location

• Rochester

Work Type

• Retail
• Multi-unit

Experience Level

• Minimum 3 years of experience working in a retail environment with multi-units preferred.
• Minimum 2 years’ experience with E-Commerce listing/buying/selling practices and procedures preferred.

Education Level

• Associate degree required
• Bachelor's degree preferred
• Equivalent education and experience

About the Company

• Goodwill of the Finger Lakes is an Equal Opportunity Employer.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.