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About the Role

Lead customer-centric marketing strategy and go-to-market initiatives to drive awareness, consideration, enrollment, and engagement for Everyday 401(k) offers among small business owners. Partner with various internal teams to develop and deliver an insights-driven, multi-channel marketing strategy.

Responsibilities

• Build and execute the annual Everyday 401(k) marketing plan for Business Banking, defining objectives, target segments, channel mix, and quarterly priorities.
• Create a consistent marketing cadence to drive sustained awareness and enrollment for Everyday 401(k) using always-on and campaign-based approaches.
• Translate the Everyday 401(k) roadmap into actionable go-to-market plans, including positioning, messaging, audience strategy, and channel selection aligned with Business Banking priorities.
• Own email marketing strategy and execution, including campaign calendar, segmentation, lifecycle opportunities, creative requirements, testing strategy, and performance optimization.
• Own and optimize the Everyday 401(k) digital property experience for Business Banking journeys, ensuring a clear, compliant, and conversion-focused path.
• Manage disclosures and maintain a strong control environment, ensuring marketing materials adhere to legal, risk, and compliance processes.
• Own performance scorecards and reporting, including monthly scorecards, KPI monitoring, and readouts of insights and actions to senior stakeholders.
• Support other high-impact initiatives based on evolving Business Banking priorities.

Requirements

• Bachelor’s degree (4-year) in Business, Marketing, Communications, or a related field.
• Demonstrated ability to take initiative, own outcomes, and drive measurable results in a fast-paced, cross-functional environment.
• Strong experience developing and delivering multi-channel marketing strategies from planning through execution and optimization.
• Proven ability to translate business goals and product roadmaps into clear go-to-market plans.
• Strong analytical and problem-solving skills, including defining success metrics, partnering on measurement, and using performance insights to improve strategy and execution.
• Excellent executive communication and storytelling skills, including building presentations that drive alignment and decisions.
• Strong program/project management skills, including managing timelines, dependencies, creative workflows, and approvals across multiple stakeholders.
• Experience operating within a rigorous controls environment, ensuring marketing activity meets legal, risk, and compliance standards.

Skills

• Email marketing strategy and execution
• Digital property experience optimization
• Performance scorecards and reporting
• Multi-channel marketing strategies (email, owned digital, paid media, social)
• Go-to-market planning (positioning, messaging, audience strategy, channel mix)
• Analytical and problem-solving skills
• Executive communication and storytelling
• Program/project management
• Marketing to small business customers
• Marketing regulated financial products
• Testing and optimization capability
• Stakeholder management
• Builder mindset

Education Level

• Bachelor's degree (4-year) in Business, Marketing, Communications, or a related field.

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching

About the Company

• JPMorganChase is one of the oldest financial institutions, offering innovative financial solutions to millions of consumers, small businesses and prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands.
• Our history spans over 200 years, and we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
• J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions.
• Asset Management provides strategies and expertise across the full spectrum of asset classes through our global network of investment professionals.
• Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.

Equal Opportunity

• We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
• We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.
• We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
• JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans