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About the Role

The Senior Director of Product Marketing & Portfolio Strategy is the strategic lead for SHI’s AI, Data Center, Networking, End User Computing, and Modern Workplace marketing portfolio. This role defines portfolio strategy, market intelligence, positioning, go-to-market readiness, and executive-level portfolio planning, reporting to the Vice President, AI & Data Center Marketing.

Responsibilities

• Define and evolve SHI’s portfolio structure, solution architecture, and customer outcome framework across priority technology domains.
• Drive the transition from service-led offerings to outcome-based solution portfolios.
• Establish portfolio roadmaps aligned with business priorities, market opportunities, customer demand, and partner strategy.
• Identify whitespace opportunities, growth markets, adjacent solution areas, and new categories.
• Partner with business unit leaders to evaluate strategic opportunities, portfolio priorities, and investment trade-offs.
• Ensure cross-pillar solutions are aligned around customer outcomes.
• Develop and maintain portfolio-level product marketing strategies across SHI’s technology solutions.
• Support annual planning, quarterly business reviews, portfolio assessments, executive planning activities, and budget recommendations.
• Establish portfolio priorities and recommendations that align resources, investments, and go-to-market efforts.
• Translate market dynamics, customer needs, business objectives, and partner priorities into actionable strategic recommendations.
• Create portfolio planning frameworks that help leadership determine investment priorities, funding allocations, and initiative sequencing.
• Establish and maintain messaging frameworks, value propositions, and solution narratives.
• Develop positioning and messaging architectures that support campaigns, sales motions, executive communications, events, and digital experiences.
• Serve as a strategic advisor on market opportunities, customer needs, competitive trends, and portfolio growth initiatives.
• Guide the development of sales enablement strategies, competitive positioning, battlecards, solution briefs, launch readiness materials, and executive-level narratives.
• Ensure product marketing deliverables are consistent, differentiated, commercially relevant, and aligned with SHI’s broader portfolio strategy.
• Partner with Product Marketing Managers, business unit leaders, sales leadership, services teams, partner teams, and executive stakeholders to align priorities and drive strategic initiatives.
• Lead cross-functional planning and coordination across major launches, campaigns, portfolio initiatives, executive engagements, customer-facing programs, and strategic field activities.
• Drive alignment between product marketing, campaigns, communications, partner marketing, sales, events, services, and technical teams.
• Identify areas of overlap, fragmentation, or underinvestment across marketing activities and recommend practical improvements.
• Ensure portfolio strategies support both customer needs and SHI’s broader business objectives.
• Build and lead the market insights capability supporting the AI & Data Center Marketing organization.
• Leverage market insights, customer feedback, analyst research, competitive intelligence, partner intelligence, and business performance data to support strategic planning and prioritization.
• Evaluate emerging technologies, vendor ecosystems, market trends, startup activity, competitive shifts, and partnership opportunities.
• Develop executive-ready market assessments, strategic recommendations, opportunity analyses, and portfolio growth strategies.
• Ensure insights actively inform planning, positioning, campaigns, events, demonstrations, sales enablement, and investment decisions.
• Define portfolio-level event messaging, content strategy, and customer narratives for major customer events, executive briefings, roadshows, webinars, field events, partner events, and strategic engagements.
• Lead cross-functional planning for event content, session themes, presentation frameworks, speaker preparation, customer outcomes, and follow-up strategies.
• Own demonstration strategy for priority solutions, ensuring SHI’s capabilities are effectively showcased.
• Partner with technical teams, solution architects, services leaders, business units, and strategic partners to develop scalable demonstrations.
• Establish standards for demo messaging, readiness, governance, and portfolio-wide adoption.
• Ensure demonstrations, presentations, event content, and customer experiences reinforce SHI’s strategic positioning and value proposition.
• Guide go-to-market planning for priority portfolio initiatives, solution launches, campaigns, partner programs, and sales motions.
• Ensure messaging, event content, demonstrations, enablement materials, and campaign strategies are aligned prior to launch.
• Partner with sales enablement, campaign marketing, field marketing, partner marketing, communications, and services teams to execute strategic plans.
• Support the development of solution briefs, executive presentations, pitch materials, battlecards, sales plays, launch kits, and customer-facing assets.
• Define appropriate readiness requirements based on business priorities, market opportunities, seller impact, and customer relevance.
• Serve as a strategic partner to the Vice President, AI & Data Center Marketing, translating organizational priorities into portfolio strategy, planning discipline, and cross-functional execution.
• Lead high-impact initiatives spanning multiple business units, solution areas, and marketing functions.
• Develop executive presentations, business reviews, strategic recommendations, leadership communications, decision-support materials, and portfolio reviews.
• Establish governance models, planning frameworks, and operating rhythms that improve organizational alignment and execution.
• Support executive decision-making through structured analysis, market insights, business context, and practical recommendations.
• Identify opportunities to improve prioritization, collaboration, scalability, and overall portfolio effectiveness.
• Lead and develop the Data Center Solutions Marketing Manager, Networking Solutions Marketing Manager, and Market Insights Analyst functions.
• Establish clear priorities, operating rhythms, and performance expectations for the team.
• Coach team members on strategic thinking, messaging, stakeholder management, market analysis, and execution excellence.
• Mentor product marketing talent and contribute to the ongoing evolution of SHI’s Product Marketing organization.
• Foster a culture of accountability, collaboration, curiosity, strategic thinking, and measurable business impact.

Requirements

• Bachelor’s degree or equivalent relevant experience required.
• 12+ years of experience in Product Marketing, Solution Marketing, Portfolio Marketing, Go-to-Market Strategy, Business Strategy, or related disciplines.
• Demonstrated success leading complex cross-functional initiatives, strategic planning efforts, and executive-level programs.
• Experience developing messaging frameworks, positioning strategies, portfolio strategies, and enablement programs for technology solutions.
• Strong executive communication, presentation development, stakeholder management, and decision-support capabilities.
• Experience supporting executive events, customer engagements, strategic briefings, and solution demonstrations.
• Experience with executive planning, business strategy development, portfolio management, and complex cross-functional initiatives.
• Experience evaluating market opportunities, competitive landscapes, emerging technologies, partner ecosystems, and growth strategies.
• Ability to manage competing priorities across multiple technology portfolios and stakeholder groups.
• Ability to travel to SHI, Partner, and Customer Events (25%)

Skills

• Product marketing strategy
• Portfolio strategy
• Positioning
• Go-to-market planning
• Executive-level narratives
• Presentations
• Strategic recommendations
• Portfolio reviews
• Messaging architecture
• Sales enablement
• Solution marketing
• Event strategy
• Demonstration strategy
• Technology markets
• Customer buying behaviors
• Partner ecosystems
• Competitive positioning
• Influencing senior leaders
• Cross-functional alignment
• Market opportunity evaluation
• Emerging technologies
• Growth adjacencies
• Investment priorities
• Strategic team leadership
• Strategic thinking
• Business acumen
• Exceptional communication
• Change management
• Collaboration
• Creativity
• Customer-centric mindset
• Data analysis
• Results orientation
• Strategic implementation

Location

• Remote

Work Type

• Full-time

Experience Level

• Senior Director
• 12+ years of experience

Education Level

• Bachelor's degree or equivalent relevant experience

Salary/Compensations

• $200,000 - $250,000

Benefits

• Medical
• Vision
• Dental
• 401K
• Flexible spending
• Continuous professional growth and leadership opportunities
• Health, wellness, and financial benefits

About the Company

• Since 1989, SHI International Corp. has helped organizations change the world through technology.
• SHI is a $16 billion global provider of IT solutions and services.
• Over 17,000 organizations worldwide rely on SHI’s concierge approach.
• SHI has 7,000 employees.
• SHI is the largest minority- and woman-owned enterprise in the U.S.

Equal Opportunity

• Equal Employment Opportunity – M/F/Disability/Protected Veteran Status