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About the Role
The Cigna Group is establishing a modern social media and influencer marketing capability to enhance trust, broaden reach, and foster authentic connections with patients, clients, and communities. This Principal role will define the strategy, operating model, governance, measurement, and partnership approach for a scalable influencer function within a regulated healthcare environment.
Responsibilities
- Set the enterprise vision, strategy, and roadmap for influencer marketing across The Cigna Group, Cigna Healthcare, Evernorth, and related brands.
- Build a scalable Center of Excellence with clear governance, standards, workflows, risk controls, and best practices.
- Develop a high-quality ecosystem of creators, advocates, ambassadors, thought leaders, agencies, and strategic partners.
- Translate business, brand, and reputation goals into authentic, platform-native creator programs with measurable impact.
- Partner across brand, communications, social, marketing, paid media, legal, compliance, privacy, and business teams to integrate influencer marketing best practices.
- Establish measurement, executive reporting, and performance standards connecting influencer activity to audience, reputation, and business outcomes.
- Guide agency, platform, vendor, budget, and investment decisions for scaling the capability.
- Serve as the enterprise expert on creator culture, influencer trends, emerging platforms, brand safety, disclosure, and reputation risk.
Requirements
- 10+ years of experience in influencer marketing, creator partnerships, and social media, with demonstrated success building or scaling programs for major brands or agencies.
- Deep understanding of creator ecosystems, social platforms, content strategy, partnership models, and paid amplification.
- Proven ability to develop strategy, governance, operating models, measurement frameworks, and executive-ready recommendations in complex organizations.
- Strong track record managing agencies, partners, platforms, budgets, performance expectations, and cross-functional stakeholders.
- Exceptional communication, influence, and storytelling skills, including experience advising senior leaders.
- Demonstrated people leadership, with a track record of building highly engaged, high-performing teams.
- Experience in regulated industries preferred.
- Ability to work from a Cigna Group office 3 days a week.
- Internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload if working from home.
Skills
- Influencer marketing
- Creator partnerships
- Social media
- Content strategy
- Partnership models
- Paid amplification
- Strategy development
- Governance
- Operating models
- Measurement frameworks
- Agency management
- Partner management
- Platform management
- Budget management
- Performance management
- Cross-functional stakeholder management
- Communication
- Influence
- Storytelling
- People leadership
- Team building
- Creator culture
- Influencer trends
- Emerging platforms
- Brand safety
- Disclosure
- Reputation risk management
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- Principal
- 10+ years
Salary/Compensations
- 131,200 - 218,600 USD / yearly
Benefits
- Medical
- Vision
- Dental
- Well-being and behavioral health programs
- 401(k)
- Company paid life insurance
- Tuition reimbursement
- Minimum of 18 days of paid time off per year
- Paid holidays
- Leaves of absence
- Annual bonus
- Long term incentive plan
About the Company
- At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Equal Opportunity
- Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
- If you need a reasonable accommodation to complete the online application process, please email seeyourself@thecignagroup.com for assistance.
- The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible.
- Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment.
- Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.