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About the Role

This role offers an exciting opportunity to own the measurement, governance, and optimization of Brand & Communications performance across global owned media channels. You will develop a measurement framework, build brand equity dashboards, and establish performance standards to drive impact and accountability. Combining strategic analytical thinking with hands-on social media governance, you will translate data into actionable insights to shape decision-making and enhance brand performance, ensuring owned media activity is effective, measurable, and aligned with brand and business objectives.

Responsibilities

Develop and manage a global Brand & Communications KPI framework.
Define performance measures aligned to brand and campaign objectives.
Establish reporting governance and cadence across markets.
Maintain brand and communications dashboards.
Consolidate and analyse performance data across channels and campaigns.
Deliver quarterly performance insights and recommendations to senior stakeholders.
Own global governance of corporate social media channels.
Act as the approval authority for owned social publishing.
Define channel standards, publishing guidelines and content cadence.
Ensure consistent tagging, taxonomy and reporting practices.
Support regional teams in adopting and maintaining governance standards.
Partner with campaign leads to set measurable objectives and success metrics.
Define campaign measurement and data capture requirements.
Lead post-campaign evaluations and insight reporting.
Provide data-driven optimisation recommendations across markets.
Identify opportunities to improve engagement, effectiveness and channel performance.
Own and optimise social listening, publishing and reporting platforms.
Standardise reporting templates, metrics and taxonomy.
Ensure data quality, consistency and governance across regions.
Manage relationships with external agencies and platform partners where required.

Requirements

Proven experience in owned media, social media governance, or digital performance leadership.
Advanced experience designing KPI frameworks aligned to brand and communications objectives.
Experience building executive-level dashboards and structured reporting models.
Strong understanding of brand equity measurement principles (awareness, consideration, engagement quality, sentiment trends).
High level of data literacy with ability to consolidate multiple data sources.
Experience operating in multi-market or global environments.
Hands-on experience managing and optimising corporate social media accounts.
Familiarity with social listening and publishing tools (e.g., Sprout or equivalent).
Thorough referencing process, which includes criminal record checks.

Skills

Owned media
Social media governance
Digital performance leadership
KPI framework design
Brand and communications objectives alignment
Executive-level dashboard building
Structured reporting models
Brand equity measurement
Data consolidation
Multi-market operations
Global operations
Social media account management
Social media optimization
Social listening tools
Social publishing tools

Location

Wimbledon

Work Type

Hybrid
Full Time
Permanent

Salary/Compensations

Competitive salary and annual discretionary bonus

Benefits

25 days annual leave plus bank/public holidays
Annual option to buy up to 5 additional days of annual leave
Training opportunities
Clearly defined career progression
Health cash plan – employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more.
Unlimited access to a 24/7 virtual GP service
Attractive company pension scheme
Life assurance – employer funded cover of 4x basic salary
Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services
Salary Finance – access to savings and borrowing through payroll
Car Leasing – access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles
Travel Loans – interest free loans to help spread the cost of annual travel tickets
Cycle to Work – tax efficient bike and cycling equipment worth up to £1,000
Health & Wellbeing – discounted gym membership, online virtual workout sessions, online culinary classes
OnHand – Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.
Employee Assistance Programme – specialist advice and support on issues such as finance, relationships, illness and family issues
Free Domestic & General protection plan – one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends
Employee discounts – with a range of discounts for 100s of online and high street retailers

About the Company

Domestic & General is growing fast across 12 countries, protecting the appliances that keep households running and cutting waste by extending product life.
Recognised by Great Place to Work and the Inclusive Employers Standard, we’re building a modern, inclusive culture.
At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans.
We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.

Equal Opportunity

Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.