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About the Role

The Senior Associate, Integrated Media Planning leads the planning, implementation, and tracking of media plans, activations, and presentations. This role requires a strong understanding of traditional and digital media, with an emphasis on audio, and available media research. The Senior Associate will develop deep client business knowledge and ensure timely and accurate execution of media requirements. This position offers an opportunity to develop people management skills by leading and evaluating an associate planner.

Responsibilities

Lead the planning, implementation, and tracking of media plans, activations, and presentations.
Develop and maintain a deep knowledge of assigned clients' businesses.
Ensure all client media requirements are executed in a timely and accurate manner.
Develop people management skills by evaluating performance and managing the growth of an associate planner.
Approach situations with energy and interest, displaying passion for pop culture, trends, and consumer behavior.
Support management in navigating challenges and seeking help when needed.
Continuously seek to understand how data is leveraged for reporting, strategy definition, and uncovering new opportunities.
Begin developing delegation skills as a manager of associate-level staff.
Practice building personal and understanding relationships internally and with clients, aiming for the best outcomes for the team and client.

Requirements

Graduate of a four-year college or university.
1-2 years of media planning experience.
Experience successfully managing individual deliverables.
Previous involvement in developing and managing media programs.
Experience responding to the flow of client media-related needs.
Sufficient communication skills for internal teams and client-facing contacts.
Comfort planning across channels and platforms.
Readiness to learn the client service aspect of media planning.
Command of media fundamentals and ability to educate an Assistant.
Ready to take on management responsibilities.
Understanding of key research sources.
Some knowledge of current trends and innovations in media.
Comfort with trafficking, data, analytics, and measurement.

Skills

Media Planning
Traditional Media
Digital Media
Audio Media
Media Research
Client Relationship Management
Data Analysis
Analytics
Measurement
People Management
Delegation
Communication

Location

Remote
Onsite

Work Type

Hybrid

Experience Level

Senior Associate
1-2 years of media planning experience

Education Level

Graduate of a four-year college or university

Salary/Compensations

$40,000-$75,000

About the Company

OMD is Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network.
As the world’s largest media network, with more than 12,000 people working in over 100 countries, OMD excels at making better decisions, faster.
OMD combines innovation, creativity, empathy, and evidence to help clients move faster, reach further, and take smarter risks.
OMD is a people-obsessed, outcomes-focused business that applies evidence and data-based solutions with empathy to drive performance and growth.
OMD focuses on finding greater empathy with the consumer to uncover insights and opportunities that deliver more valued and valuable connections.
Omnicom's policy requires employees to work in the office for a minimum of three days a week, with an objective to increase this requirement over time.
Omnicom is committed to hiring and developing exceptional talent and building inclusive teams.
Omnicom processes personal data in accordance with its Recruitment Privacy Notice.

Equal Opportunity

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.