About the Role
Social Media Advertising is rapidly evolving with new platforms, formats, AI-driven campaign management, and increasingly elusive target audiences. This role requires a blend of data analysis and creative judgment, integrating paid and organic social media efforts, providing strategic client consultation, and moving beyond basic dashboard reporting.
Responsibilities
- Manage own clients and serve as their central point of contact for Paid and Organic Social Media.
- Plan, manage, and optimize Paid Social campaigns across relevant platforms (Meta, TikTok, LinkedIn, and others).
- Develop social media strategies, define target audiences, and derive concrete recommendations from performance data.
- Oversee A/B testing and continuous optimization beyond just campaign setup.
- Actively utilize AI for audience analysis, campaign structuring, creative approaches, and reporting preparation.
- Prepare results in meaningful reports with clear action recommendations, not just data lists.
- Contribute to the department by observing trends, providing input, and sharing knowledge.
Requirements
- Minimum of 3 years of experience in Paid Social Media Advertising, either agency or in-house.
- Proficiency with the advertising managers of relevant platforms (Meta, TikTok, LinkedIn) and ability to independently implement complex campaigns.
- Desire to provide strategic client consultation, understand goals, discuss on equal terms, and share decision-making.
- Ability to balance data-driven thinking with creative judgment.
- Regularly use AI as a tool and be curious about its potential to advance campaign work and creative processes.
- Structured, self-directed work style, capable of managing multiple projects and clients concurrently.
- German language skills at C1 proficiency level.
- Understand what good Paid Social work looks like and implement it directly for clients.
Skills
- Paid Social Media Advertising
- Social Media Strategy
- Campaign Planning
- Campaign Management
- Campaign Optimization
- A/B Testing
- Data Analysis
- Performance Reporting
- AI Utilization
- Client Consultation
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Ads Manager
Location
- Remote
- Office
Work Type
- Full-time
- Hybrid
Experience Level
- Minimum 3 years experience
Benefits
- Independent client management with real creative freedom
- Personal and professional development, including internal and external training
- Ergonomic workstations with electric sit-stand desks
- Excellent technical equipment for office and home office
- Flat hierarchies and involvement in decision-making
- Balanced work-life balance
- Flexible working hours (core hours 10:00 AM - 3:00 PM)
- Home office option
- Regular team events
- Subsidy for BVG ticket
- Subsidy for EGYM Wellpass membership
- Paid overtime (if applicable)
- Permanent employment contract
- Fair and transparent salary structure
About the Company
- Die Suchmeisterei is an online marketing agency with over 35 employees and more than 120 clients, including Sana Kliniken, the German Red Cross, and Deichmann.
- We are a Google Premier Partner, among the top 3 percent of agencies in Germany.
- We are also a Microsoft Advertising Partner and Meta Business Partner.
- In 2025, we were recognized by FOCUS Business and kununu as one of the best employers in the SME sector.
- We work integrated across SEO/GEO, PPC, SEA, DooH, Social Media, and Web Analytics, emphasizing quality and clean implementation.
- Our work culture is based on partnership – among ourselves and with our clients – in an atmosphere of transparency, quality, fairness, and passion, ensuring steep learning curves.
