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About the Role

Blue Education is seeking a Content & Growth Lead to establish its UK presence in the content and social ecosystem. This role involves creating engaging content, experimenting with channels, and understanding audience needs to drive growth and build relationships with parents, students, and schools.

Responsibilities

• Build Blue’s UK presence by establishing and growing presence across key channels.
• Develop clear positioning and messaging that makes Blue distinctive, credible, and relevant.
• Build awareness and trust with parents, students, schools, and education professionals.
• Identify conversations, communities, and opportunities where Blue should have a voice.
• Understand how positioning and content should differ across B2C and B2B audiences.
• Own Blue’s UK content strategy and ensure consistent execution.
• Find compelling stories within Blue’s expertise, students, founders, products, and the education landscape.
• Personally create high-quality content across various formats (video, social, thought leadership, email, educational content, campaigns).
• Translate complex educational topics into clear, useful, and engaging stories.
• Develop repeatable methods for creating multiple content pieces from strong ideas across relevant channels.
• Experiment with brand-led, founder-led, and creator-style content.
• Create content that supports direct audience growth and Blue’s relationships with schools and education partners.
• Develop hypotheses about UK audiences and test them quickly.
• Experiment with different hooks, stories, messages, formats, audiences, and distribution approaches.
• Use qualitative and quantitative signals to understand content performance.
• Build a clear picture of what resonates differently with parents, students, and schools.
• Apply learnings quickly, stopping ineffective activities and doubling down on successful ones.
• Track audience growth, engagement, website activity, qualified enquiries, booked calls, and other commercial signals.
• Identify ways content can support Blue’s B2B relationships and conversations with schools.
• Work with the wider team to connect marketing activity with commercial opportunities.
• Identify audiences, messages, and channels with the greatest potential for growth.
• Use AI as a core part of the marketing workflow for research, ideation, scripting, editing, repurposing, localization, analysis, and content production.
• Experiment with emerging AI tools to improve marketing speed, quality, or scale.
• Build repeatable AI-enabled workflows for efficient, high-quality output.
• Use AI to amplify creativity and judgment.
• Establish processes, templates, and workflows for a scalable marketing function.
• Use early experimentation to identify areas for further investment.
• Manage freelancers, creators, editors, designers, or specialist partners to increase impact.
• Work closely with founders and the leadership team to translate business priorities into content and campaigns.
• Help define the capabilities and people needed for the marketing function as it grows.

Requirements

• Around 4–6 years of experience across content marketing, growth marketing, brand, social, community, or a combination.
• Evidence of building, creating, and growing something.
• Ability to build awareness or an audience from a low starting point.
• Ability to create compelling content personally, not relying entirely on agencies or a content team.
• Ability to identify interesting stories, insights, and angles.
• Understanding of what makes content work organically.
• Ability to adapt messaging and content for different B2C and B2B audiences.
• Ability to experiment quickly and use results to make better decisions.
• Ability to translate complex or specialist subjects into simple, engaging stories.
• Ability to combine strong creative instincts with commercial judgment.
• Understanding of how content and audience growth contribute to commercial outcomes.
• Confidence in using AI to improve work quality and efficiency.
• Ability to operate with significant autonomy and ownership.
• Ability to thrive in an environment without an existing playbook.

Skills

• Content Marketing
• Growth Marketing
• Brand Building
• Social Media Management
• Community Building
• Storytelling
• Content Creation (video, social, thought leadership, email)
• B2C Marketing
• B2B Marketing
• Experimentation
• Data Analysis
• AI Tools
• Marketing Strategy
• Messaging Development
• Audience Engagement
• Relationship Building

Location

• London

Work Type

• Hybrid

Experience Level

• Mid-level (4-6 years experience)

Salary/Compensations

• £55,000–£70,000

Benefits

• Performance-related bonus
• Stock options
• Private medical insurance
• Paid annual leave and public holidays
• Professional development support
• Access to leading AI and marketing tools
• Budget for content production, experimentation, creators, events, and marketing platforms

About the Company

• Blue Education's mission is to empower ambitious students to achieve academic excellence and attend leading universities.
• They offer a personalized approach combining educational expertise with tailored support for students and families.
• Blue Education is expanding its UK presence and developing new technology-enabled products alongside established education services.
• Core values include Excellence, Diversity and Inclusivity, Individualised Approach, Global Perspective, and Continuous Learning.
• The company aims to be a trusted partner for students, parents, and schools, integrating educational expertise, content, and technology.