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About the Role
Anrok is seeking a Paid Marketing Manager to lead paid acquisition efforts, driving growth through hands-on management of paid search and social programs across multiple platforms. This role involves end-to-end ownership of campaigns, budget management, testing, and reporting, with support from a dedicated agency.
Responsibilities
- Own paid search end to end, including agency management, account structure, keyword strategy, bidding, ad copy, and landing page tests.
- Own paid social with LinkedIn as the anchor channel, building and optimizing campaigns across LinkedIn, Meta, and TikTok.
- Manage paid media budget and pacing across channels, making weekly allocation calls based on CAC and pipeline contribution.
- Run a consistent testing cadence across creative, copy, audiences, and bidding, with clear hypotheses behind each test.
- Partner with marketing ops, lifecycle, sales, and analytics to connect ad spend to pipeline and closed revenue.
- Own reporting on paid performance, giving leadership a clear read on what's working and what to do next.
- Own paid brand investments, including industry publications, podcasts, and out-of-home.
- Build the systems and processes that let paid marketing scale as budget grows.
Requirements
- 4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition.
- Direct, in-platform experience running Google Search campaigns, including building account structure and daily optimization.
- Experience managing paid marketing agencies.
- Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences.
- Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok.
- Strong analytical rigor—fluent in CAC, ROAS, and pipeline attribution, and comfortable defending budget decisions with data.
- Experience running full-funnel paid campaigns, from targeting and creative through landing page and conversion optimization.
- Experience managing paid marketing agencies.
- Experience with paid brand investments such as niche publications, podcast sponsorships, or out-of-home is a plus.
- Experience scaling a paid acquisition program at a high-growth startup is a plus.
Skills
- Paid Search
- Paid Social
- Google Search
- Meta
- TikTok
- Budget Management
- Campaign Optimization
- Data Analysis
- CAC
- ROAS
- Pipeline Attribution
- Full-funnel campaign management
- Agency Management
- Brand Investments
Location
- San Francisco
- New York City
- Salt Lake City
Work Type
- Hybrid
Experience Level
- 4-6+ years
Benefits
- Equity upside
- Daily lunch and snacks
- Medical, dental, and vision insurance covered 100%
- One Medical membership
- Flexible sick benefits
- Annual learning and development stipend
- Home internet reimbursement stipend
- Wellness reimbursement program
- Annual team off-sites and in-person opportunities
- Home office setup stipend
About the Company
- Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity.
- Our customers include: 40% of Forbes Top 50 AI companies, 20% of Forbes Top 100 Cloud companies, and top companies like Notion, Anthropic, and Cursor.
- We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Sequoia, Index, Spark Capital, and Khosla Ventures.