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About the Role
The Brand Manager is responsible for driving brand growth in turnover, margin, and penetration. This role involves developing expertise in the brand to propose and execute marketing and trade marketing plans within budget and timelines, while fostering team spirit and open communication.
Responsibilities
- Build expertise of the brand to propose marketing and trade marketing plans.
- Coordinate initiatives with best-in-class execution and within budget and timings.
- Develop a vision for brand growth across retail and OOH channels.
- Convert vision into strategy and execution plans aligned with global strategy.
- Gain insights into product category, competition, and customers in cooperation with Sales and Category Development.
- Inspire and mobilize the organization around the brand and plans.
- Optimize the product range, monitoring existing performance and developing NPD pipeline.
- Lead the roll-out of NPD’s and EPD’s from idea to launch.
- Build strong product knowledge to monitor and increase the quality of the existing product range.
- Think creatively about NPD/EPD opportunities.
- Draw up clear briefings for product-oriented market research.
- Provide commercial 360° support, integrating marketing mix elements into best-in-class executions.
- Communicate marketing initiatives effectively and timely to Sales.
- Lead the creation/adaptation of trade marketing assets.
- Lead packaging projects from briefing to execution.
- Provide timely delivery of logistics information to sales.
- Lead Digital Marketing strategy and execution.
- Act as the point of contact for social channels and website, driving the content agenda.
Requirements
- Minimum 2 years of experience in marketing (Trade Marketing/ (jr.) Brand management) in a CPG environment.
- Project management, stakeholder management, and time management are crucial.
- Ability to manage colleagues from different departments and lead projects through milestones.
- Capacity to manage multiple tasks simultaneously and achieve results on time.
- Ability to switch between a helicopter view and a microscopic view, with an eye for detail.
- Proactive thinking and initiative-taking.
- Good communication skills with own team, project team, and senior management.
Skills
- Digital Marketing
- Social Media (Meta, TikTok, Youtube,...)
- Project management
- Stakeholder management
- Time management
- Communication skills
Experience Level
- Minimum 2 years of experience
Education Level
- Bachelor Degree in Marketing, Business, Economics