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About the Role
The Wall Street Journal is seeking a Director of Direct Audience to lead a new team focused on building community and reader relationships. This role will drive a strategy for using tools like newsletters and comments to foster habit, loyalty, and retention, aiming to deliver a world-class reader experience across various platforms and events.
Responsibilities
- Develop and implement a newsroom-wide strategy for direct audience engagement, prioritizing initiatives that drive loyalty, habit, and community.
- Lead and motivate a team of newsletter editors, writers, community producers, and moderators, setting high performance standards while encouraging creativity and experimentation.
- Translate goals into actionable, measurable plans to drive growth, deepen engagement, and improve subscriber retention.
- Champion an audience-first, data-driven decision-making culture, using audience feedback for continuous iteration.
- Transform the reader experience by empowering journalists in their interactions with subscribers.
- Ensure a premium and cohesive experience across all flagship and personality-led newsletters.
- Collaborate with content strategy, product, social, multimedia, and live journalism teams to extend direct relationships and community-building efforts.
- Advocate for the reader, ensuring every direct interaction delivers expected expertise and value.
Requirements
- 10+ years of experience in digital media with expertise in building communities and relationships between newsrooms and audiences.
- Proven talent for leading, motivating, and developing high-performing teams that drive substantial audience growth and subscriber loyalty.
- Exceptional strategic thinking with the ability to identify growth opportunities and build measurable plans.
- Experience analyzing data for decision-making and translating data into a broader narrative.
- Deep understanding of the shifting media landscape.
- Self-starter mentality, flexible, can-do attitude, and a passion for connecting with audiences.
- Excellent communication skills, both written and verbal.
- Demonstrated track record of influencing senior stakeholders.
- Ability to build trust and collaboration across multiple teams.
Skills
- Community building
- Audience relationship management
- Newsletter strategy
- Comment moderation
- Strategic leadership
- Team motivation
- Experimentation
- Collaboration
- Data analysis
- Audience engagement
- Subscriber retention
- Journalist guidance
- Content strategy
- Product collaboration
- Social media collaboration
- Multimedia collaboration
- Live journalism collaboration
- Written communication
- Verbal communication
- Stakeholder influence
Location
- New York
Work Type
- Onsite
Experience Level
- Director
- 10+ years of experience
Salary/Compensations
- 160,000 - 190,000
Benefits
- Comprehensive and competitive benefits package covering health, retirement, and wellbeing.
- Optional benefits to meet diverse needs.
About the Company
- Dow Jones - News - WSJ
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
- We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.