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About the Role
This role is responsible for leading growth initiatives for LFL Group's Financial Services divisions, specializing in Insurance and Extended Warranty. The goal is to build long-term, sustainable partnerships for the distribution of protection products.
Responsibilities
- Manage the full business development lifecycle, including market research, prospecting, qualification, proposal development, negotiation, and closing.
- Identify and pursue new opportunities for insurance and warranty solutions, including cross-sell and bundled-program possibilities.
- Build and maintain a strong sales pipeline with clear forecasting and reporting.
- Develop new partnerships and strengthen existing relationships across retail, finance, automotive, fintech, and other strategic sectors.
- Understand client needs and challenges, translating them into effective insurance and warranty program solutions.
- Act as a consultative partner, demonstrating how protection products deliver measurable value.
- Recommend product design, pricing strategies, risk mitigation approaches, and contractual considerations using sound business judgment.
- Collaborate with internal teams to ensure proposals meet client requirements and align with our value propositions.
- Prepare and deliver clear, compelling client presentations and product education sessions.
- Enhance sales and presentation materials in collaboration with the management team.
- Contribute to the development and execution of the company’s strategic business development plan.
- Stay current on trends in insurance, warranty, and financial services, sharing insights with leadership.
- Support cross-functional initiatives that enhance the client experience and expand market presence.
- Achieve revenue and growth targets outlined in the strategic plan.
- Travel 20–30% as required to support business objectives.
Requirements
- 10+ years of successful experience in business development, account management, or B2B sales.
- Proven ability to generate leads, progress opportunities through the sales cycle, and close new business.
- Experience in insurance or extended warranty is strongly preferred.
- Experience in creditor insurance, service plans, subscription plans, or group insurance is an asset.
- Background in financial services (automotive, mortgage, or consumer finance) is an advantage.
- Strong consultative selling skills with the ability to assess client needs and articulate tailored solutions.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to thrive in a fast-paced, growing environment and embrace new challenges.
- Valid driver’s license and access to a vehicle.
Skills
- Business Development
- Account Management
- B2B Sales
- Lead Generation
- Sales Cycle Management
- Closing Business
- Insurance
- Extended Warranty
- Creditor Insurance
- Service Plans
- Subscription Plans
- Group Insurance
- Financial Services
- Automotive Finance
- Mortgage Finance
- Consumer Finance
- Consultative Selling
- Client Needs Assessment
- Solution Articulation
- Communication
- Negotiation
- Relationship Building
- Bilingualism (English/French)
Location
- Edmonton
- Toronto
- Canada
Work Type
- Full-time
Experience Level
- 10+ years
Education Level
- Post-secondary education in business or a related field (or equivalent industry experience)
- Insurance industry designations or licenses are an asset
About the Company
- Leon’s Furniture Ltd. (“LFL Group”) has wholly owned subsidiaries and regulated insurance companies that have been providing world-class protection products to Canadians from coast to coast for over 25 years.
Equal Opportunity
- All candidates must be legally eligible to work in Canada.