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About the Role

The Rainforest Alliance is seeking a dynamic and collaborative Digital Advertising, Senior Associate to join the Marketing & Communications team. This role will help grow the organization's mission by raising global awareness and promoting purposeful audience engagement through the implementation of a paid media strategy on global Meta, TikTok, and Google channels. The position reports to the Consumer Engagement Manager.

Responsibilities

Develop and execute an online ads strategy to build brand awareness and engaged audiences
Contribute to broader digital marketing and audience strategy in collaboration with the wider team
Manage end-to-end ad publishing across all global channels
Monitor campaign performance live and lead daily optimization
Design and run A/B tests on creatives and messaging
Draft ad copy, call-to-actions, and captions for wider team approval
Review ad creative and recommend revisions informed by performance data, platform best practices and latest trends
Translate performance data into relevant creative and audience insights for internal and external creative teams
Deliver regular high-level reporting on paid media performance, audiences, and important insights
Coordinate the translation process to adapt ad content for global markets
Partner with the data analytics specialist on data infrastructure setup and maintenance
Refine lead generation ad strategy based on email marketing data insights
Use AI tools to enhance the efficiency of content publishing and optimization
Stay ahead of platform trends, algorithm changes, and industry developments — and share relevant insights with the wider team

Requirements

5+ years of hands-on experience managing paid media campaigns across digital platforms
Demonstrated experience in lead generation
Experience with audience building and retention
Experience coordinating with third parties

Skills

Excellent written, editing and verbal proficiency in English
Familiar with digital marketing and social media trends

Location

Netherlands
UK
US National
New York

Work Type

Flexible hybrid working environment

Experience Level

Senior

Salary/Compensations

Netherlands salary range: €53,108 - €66,385
UK salary range: £37,588 - £46,985
US National salary range: $69,848 - $87,309
New York salary range: $76,666 - $95,832

Benefits

Be a part of a global organization with an impactful mission and a collaborative, respectful, and accountable culture.
Enjoy opportunities for professional growth and career development.
Benefit from remote working flexibility and flexible hybrid working environment.
A favourable time‑off policy.
Prioritize your wellbeing. We have numerous ways to promote work-life balance.

About the Company

The Rainforest Alliance is a global organization with an impactful mission and a collaborative, respectful, and accountable culture.

Equal Opportunity

The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group.