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About the Role

The Vice President, External Communications role presents a rare opportunity to shape how millions of Americans understand the experiences, leadership, and potential of girls. This role will help define the national narrative for a movement reaching every zip code in the country, while guiding communications that strengthen trust, relevance, and visibility for generations to come.

Responsibilities

• Leads a multi-year effort to evolve public understanding of Girl Scouts, bringing the organization's brand platform to life and strengthening relevance with new generations of girls, families, volunteers, and supporters.
• Designs the national external communications strategy, setting the narrative, priorities, and calendar for public communications.
• Directs national media relations, overseeing the public relations agency and building relationships with media to earn coverage.
• Develops executive visibility and thought leadership for senior leaders, and leads talent and influencer relations.
• Owns Girl Scouting’s thought leadership research agenda, planning regular research releases to drive relevance and media coverage.
• Guides communications for signature national moments, including the annual Girl Scout Cookie Program, corporate partnerships, and major anniversaries.
• Supports the organization’s sensitive issues lead by directing the external communications response to reputational issues.
• Manages a team of communications professionals, the department budget, and agency partners.

Requirements

• Bachelor’s degree (BA, BS, BBA, etc.) from four-year college or university or equivalent.
• Minimum of 12+ years demonstrated experience developing and executing long-term communications strategies that shape public perception of a brand, organization, or cause.
• Proven ability to build and sustain an external narrative and earned media strategy for a brand platform, repositioning, or multi-year communications initiative.
• Established national media relations experience, including relationships across news, consumer, and business press and a track record of securing coverage for a recognized brand, organization, or cause.
• Experience directing external public relations or communications agencies against clear goals, timelines, and performance expectations.
• Experience developing executive visibility and thought leadership strategies for a chief executive or comparable senior leader.
• Experience translating national brand communications strategies for local execution across a franchise, chapter, affiliate, membership, or similarly distributed network.
• Experience managing talent, influencer, or ambassador relationships.
• Sound judgment in assessing reputational fit and risk when associating an organization with public figures, partners, or public-facing initiatives.
• Experience leading and developing communications teams, including managing priorities, performance, and departmental budgets.
• Experience advising senior leaders and leading external communications responses during periods of public scrutiny, in coordination with legal, policy, risk, and other internal stakeholders.
• Sound judgment in fast-moving situations.
• Clear, persuasive writing and editing.
• Collaboration and influence with colleagues and partners the role does not manage.
• Coaching and developing people.
• Decision-making and prioritization across competing demands.

Skills

• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) or equivalent tools
• Establishing and reporting against agreed measures of reputation, media impact, audience engagement, and narrative shift.
• Media monitoring, measurement, and analytics platforms.
• Newswire distribution and media database or pitching tools.
• Social and digital publishing platforms.

Location

• midtown NYC

Work Type

• hybrid
• full-time

Experience Level

• 12+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $137,000 - $225,000

Benefits

• 20+ days of paid time off
• 2 floating holidays
• 9 workplace holidays
• Paid holiday year-end office closure
• Medical and Behavioral Health Coverage
• Dental and vision coverage
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs)
• Company-paid life insurance
• Flexible work arrangements
• 12 weeks of paid parental leave
• 401(K) with company match
• Short- and Long-Term Disability
• Health and Wellness Classes and Activities

About the Company

• Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development.
• Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.
• As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place.
• Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

Equal Opportunity

• GSUSA is an equal employment opportunity employer